Videolog – An interview with Mr. Joan Kluun (Former MD – Waterloo B.V.)

Last week we had the honor of having in our office Mr Joan Kluun – former MD, Waterloo B.V. Ideafarms had worked with Waterloo and helped them design their Product Selection Guide (PSG as we like to call it) back in 2003. Almost 10 years since PSG and we are fortunate to still have a warm place in his heart, which was validated by the fact that he quickly agreed to give us an interview about his experience of working with Ideafarms. An interview that just started as his feedback on working with Ideafarms, soon grew into something much more insightful. Mr Kluun shared with us his valuable views and opinions about the need for a solution like the Product Selection Guide in the HVAC industry and how it can especially be a useful tool for any user given the current technologies and interfaces. Which is what gave us the idea of sharing it with all of you via this videolog. The Product Selection Guide is an interactive Sales Configurator we had designed and developed for Waterloo B.V back in 2003. You can read more about the solution here, or jump straight ahead to the interview.

The Interview

Mr Kluun shares with us his need for the Product Selection Guide at Waterloo B.V.

Back then, a solution like PSG, Mr. Kluun says was at least 10 yrs ahead of its time and according to him this solution now has a lot of potential, especially with the advent of multi-touch interface and portable devices like the iPad and Android tablet. Watch what he has to say about the future of Sales Configurators like the Product Selection Guide.

Mr Kluun also talks about his experience of working with Ideafarms. This one will make you smile for sure 🙂

And also have a look at some of the pictures from his visit here

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TEN in 12 – Wishing you a Happy New Year

2012 is a milestone year. Its been a decade since we are in existence. This has been an amazing journey and we would like to take this opportunity to thank those who made it possible. Those who made it memorable.

On this long roller coaster ride many came aboard to enjoy the ride. They are now our most loved ambassadors. Some stayed on to keep building a powerhouse of design and innovation. A heartfelt THANK YOU to all for being a part of the journey.

In some ways 2002 seems very very far behind. In most ways it feels like yesterday. Feel the inTENsity of our gratitude in 2012

We love y’all- Happy NEW Year!!!

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Happy Diwali !!

Diwali is one festival that is celebrated with much enthusiasm by every Indian. An Indian Christmas if you may. It is that time of the year when we all get together, have fun, pray, burst crackers and wish each other happiness and prosperity for the future.

Like every year, we celebrated Diwali at Ideafarms with much zeal and enthusiasm. The celebrations started a week in advance and we started sharing Diwali greetings to wish everybody.

On Diwali eve, everyone at work was in a festive mood and dressed up in traditional India attire (well most of us).

You could feel the excitement in the air, the whole office was decorated to reflect the mood that Diwali brings to us every year …

…for those of you who are wondering this design/pattern made with powered color is called rangoli.

We organized a havan at Ideafarms, a religious ceremony where we prayed to God to bless us with good-will and prosperity.

And now with high spirits and a festive hangover we all wish u a very Happy Diwali 🙂 .

There was a post-diwali party too. For which we don’t have any pictures. Everyone was too busy eating you see 😉

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The Ladies’ Oracle


To all those interested in the occult, worried about the future or belonging to the female gender, I have some exciting news. Ideafarms is proud to present its first android game ‘The Ladies’ Oracle’. The Ladies’ Oracle is a fun game that never fails to give accurate answers to any question asked. Originally a book by the same name, the game comes equipped with answers to over 95 questions that every girl of every age wants to know.

Men and women alike are often curious of the unknown and ask questions like;“When will I get married?”, “Will I have any children?”,“What does the future have in store for me?”. The infallible prophet “Heinrich Cornelius Agrippa”, had long ago worked out a fascinating mechanism to help you arrive at the answer to these questions which he had compiled in the original classic book by the same name – The Ladies Oracle. The book has been for years considered the perfect bible for every woman out in the world.

The Android game by Ideafarms has been designed to preserve the authenticity and enigma of the book while adding an element of fun and mystery to make it more engaging for the user.

Ask a question, choose a symbol, and get your answer. It’s that simple! Scroll through the list of questions and you’re bound to find one that suits your fancy. (Psst: The game also has a jump index bookmark thingy that makes it easy to browse questions.)

Once you’ve found a question you like, you are taken to a shape selection page, where 16 figures are moving randomly around a grid. Just tap a block to select a shape. Your destiny is in your own hands, because it is the shape selected that determines the outcome of your fate.

Spend some time trying out its features. The game never ceases to amaze you. For some answers, the Oracle will even suggest a charm or ritual. You can even choose to keep it to yourself, or share the answer with your friends through e-mail, Facebook or Twitter.

Though there are some unlucky days, during which it is not advised to consult the Oracle, and it is not considered prudent to ask the same question twice in one day, you need not worry about it as the game is designed to help you out there.

Hard to put down, the game promises to be your constant companion, be it an important meeting, a lazy Sunday afternoon, or a fun filled slumber party.

So girls, go to the android market now and download this game. This one is for you.

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United Colors of Ideafarms

No don’t adjust the color settings of your monitor…


We usually look quite normal. Look we even took a picture to document as proof.


The festival of colors is celebrated with much gusto around the world by all Indians, and we Ideafarmers are definitely not the ones to be left behind. We look forward to it each year. Afterall, what better occasion than this to leave your co-workers looking black and blue 😉


Infact, such was the eagerness that for a change, the scrumptious spread laid next to the pile of gulaal (powdered color) was ignored and we decided to attack each other first.


It’s a little difficult to describe what happened next because there was just a cloud of colors flying around. When the haze settled, the result was the very colorful bunch of human beings you see in the following pictures. (No, none of these pictures have been photoshopped.)


While some gave in easily,…


… some tried to threaten with a dirty look …


… and yet some tried to hide behind each other …


None of which worked of course :D.


… and we all came out of it grinning …


… well almost all of us 😉 [Camera shy?]

Amidst all the chaos and strangely scary looking people we all had a lot of fun throwing color at each other and messing up the whole office. It was a grand celebration!




And now that the color of our faces matches the color of our walls, we wish a very Happy Holi to all.


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Tennis on Table

“A healthy mind lives in healthy body.”

We too believe in that and that’s the reason why Ideafarms organized a table tennis match at Siri Fort complex for its employees …

apart from the most obvious reason of having fun and yes we had loads of fun.

Every one was supposed to be in sports wear but… well every theory has some exceptions ;-) .


Even before the event started everyone was in the mood, everyone warming up and thinking like they are themselves Wang Hao …


We were pretty excited about it as such events give us a break from our daily routine and also a chance to interact with our colleagues outside the office.


All the fixtures were already decided and its was a knock out competition … with men and women competing separately.

During the starting rounds you could clearly tell who would win and also sometimes by how many points ;  even though it was table tennis most of us treated it as lawn tennis and the ball seldom touched the table :P .


As the competition progressed the matches started getting more intense and got us all excited …


and as for those who lost in the early rounds … they started their own league championship .

When we were down to our final rounds, that’s when the competition in its real sense became entertaining.


Tip : don’t play after eating or you might feel sleepy.

As for the results

Women’s Table Tennis Fixture :

1st prize : Mita Majumdar

2nd prize : Manpreet Rai

Unfortunately  the men’s table tennis event never came to a conclusion due to a muscle pull with one of the finalist(Sunil Malhotra) but since it was finals we decided that they deserve their prize.

Men’s Table Tennis Fixture :

1st prize : Rajiv Malhotra

2nd prize : Sunil Malhotra

All said and done one important lesson that we learned is to work out on daily basis or events like this can leave your body aching.

Internship @ Ideafarms

Patrick J. Shea an art major from the College of Architecture and Planning at Cornell University, USA had first visited India in the summer of 2008 for an internship at Ideafarms. Well, we must’ve done something right because he decided to come back this year to learn and work with us for a full 3 months. On his last visit, Patrick had left with an impression of the role of design thinking while conceptualising a solution and how technology and design work together. Right after graduating from Cornell, Patrick headed back to explore Industrial Design as a career option. In Pat’s words –

“During the months of June and July of 2008 I was given the opportunity to intern at Ideafarms.  I gladly took advantage of the opportunity to learn about their company and business platform. Over the 40 days spent living in New Delhi and working there, I was assigned a mock website for the company. I began by learning about what Ideafarms was all about, and the image that they had created for themselves.  Only after truly grasping what the company stood for was it possible for me to create something that suitably represented them.

Overall I got to learn a lot about the creative and technological aspects of IT. The internship was an opportunity for me to open my mind and begin to grasp concepts new to me about the business world and allow me to be a part of a day-to-day office experience.

In July of 2010 I was given the opportunity to head back to Ideafarms for another internship of 90 days.  Having just graduated college and feeling a little more confident and mature I felt that it was time to go to Ideafarms and learn as much as I could and get a feel of what it would be like to work in a creative environment. There are a number of projects lined up for me this time round which include, designing a website, working with a team for the design of a web application and a physical product. This time around I feel that I will be about to take my experience further and learn more than my previous visit.”

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