Balance and symmetry

This workshop is one of a six-part series of Basic Design workshops,

Balance and Symmetry are essential components of design that can often be overlooked.  When designing a logo, webpage or product it is important to keep these concepts in mind. Ideafarms recently held a workshop for its employees that explained the concepts of balance and symmetry down to their simplest level. The goal of the workshop was to have the team leave with a better understanding of the concepts and an orientation to applying them to daily work.

Participants voted on which composition best portrayed balance and which depicted symmetry.The participants then entered into a lengthy discussion on how and why the pieces were successful.


After a round of discussions, examples were presented to the group on how Balance and Symmetry work at their best and how they can be used to make attractive compositions.
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Internship @ Ideafarms

Patrick J. Shea an art major from the College of Architecture and Planning at Cornell University, USA had first visited India in the summer of 2008 for an internship at Ideafarms. Well, we must’ve done something right because he decided to come back this year to learn and work with us for a full 3 months. On his last visit, Patrick had left with an impression of the role of design thinking while conceptualising a solution and how technology and design work together. Right after graduating from Cornell, Patrick headed back to explore Industrial Design as a career option. In Pat’s words –

“During the months of June and July of 2008 I was given the opportunity to intern at Ideafarms.  I gladly took advantage of the opportunity to learn about their company and business platform. Over the 40 days spent living in New Delhi and working there, I was assigned a mock website for the company. I began by learning about what Ideafarms was all about, and the image that they had created for themselves.  Only after truly grasping what the company stood for was it possible for me to create something that suitably represented them.

Overall I got to learn a lot about the creative and technological aspects of IT. The internship was an opportunity for me to open my mind and begin to grasp concepts new to me about the business world and allow me to be a part of a day-to-day office experience.

In July of 2010 I was given the opportunity to head back to Ideafarms for another internship of 90 days.  Having just graduated college and feeling a little more confident and mature I felt that it was time to go to Ideafarms and learn as much as I could and get a feel of what it would be like to work in a creative environment. There are a number of projects lined up for me this time round which include, designing a website, working with a team for the design of a web application and a physical product. This time around I feel that I will be about to take my experience further and learn more than my previous visit.”

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