Ever cried at the movies? Harness that capability in business. Humans have an inbuilt capacity to empathize

Yes, admit it. Even you have cried at some point of time while watching a movie. Studies on this subject talk about this ability of humans to empathize, even with fictitious people in these fictitious stories. It’s what makes us human. We wouldn’t have emotions if nature didn’t want us to have them. [Fun fact, those who cry a lot, tend to be happier.]1

In our world, it is easy for us to connect with friends, family and sometimes even rank strangers (or, as in the case of movies, fictitious ones). Why is it that in the context of business, these connections go out the window and all that matters is the bottom line, a few cold numbers on a paper/screen, and the proud poker face that doesn’t reveal a shred of strategy? Is there a way to bring about a shift in this status quo?

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