This week’s post for the Ideas of the week featuring ideas that might change our world.
1. Design by Nature
Design+Design Thinking
In the minds of designers and those who have a soft spot for design, Maggie Macnab is perhaps, a household name, especially when it comes to concepts and ideas behind meaningful visual messaging. If you think you learned a lot from reading her other comprehensive volume, ‘Decoding Design: Understanding and Using Symbols in a Visual Communication’, then be prepared to make room for what you will gleam from ‘Design by Nature’ when you give it the chance it deserves. More
2. Apps For The Environment
Apps+Mobile+Environment
Last June, the Environmental Protection Agency launched a competition called Apps for the Environment, to find new uses for its data, much of which either never sees the light of day, or is poorly presented or difficult to understand. More
You can also find all the submissions here.
3. Ford Teases 2013 Fusion With Logo Recognition
Ford+App+Branding
Ford has launched an iPhone and Android app that is activated by pointing the phone’s camera at a Ford logo — either on a car, online or even printed on a piece of paper. When the app reads the logo, it activates a 360 degree version of the new model, which you can use for a virtual driving course. More
4. A Crossword Puzzle That Doubles As A QR Code
QR Code+Marketing+Idea
Filmmaker Christian Svanes Kolding sees an opportunity for QR codes to be more than just lame marketing tools. More
5. Your Car Is The Next Advertising Battleground
Contextual Advertising
Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald’s just down the street. More
6. The Cult of Ideas
Ideas+Innovation+Design Thinking
The Cult of Ideas is a dangerous cult lurking within the field of corporate innovation. It is a disturbing cult in which members worship massive numbers of ideas above all else. Sadly, however, the ugly truth is that the cult of ideas can stifle creativity and inhibit innovation. More
________________________________________________________________________
Meanwhile the idea of the week at our Garage Sale
Real-time Proceedings Manager
Easily manage any last-minute changes to the sequence of your event – be it the speakers or the presentation. More
This week’s post compiled by Nitish Sharma