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Should we let them walk all over us?

Small in size but in the news always for the right reasons, Ideafarms maintains that it follows a partnership model of engagement with its clients as opposed to a traditional client-vendor relationship and we have also successfully lived the model over a period of 8 years (2002-2010) with Continental AG. One of the key ingredients of any partnership is “trust” that the parties have to invest in each other to be able to successfully derive mutual benefit from the engagement. While we believe we did more than our share to establish a successful partnership with Continental AG, we feel we have been dealt with the short end of the stick in this case.

In the news – For all the right reasons

‘Should Government Support Davids?’ was a very pertinent question asked in this Economic Times article (dated 28 April 2011) which raises important issues about protecting overseas, the intellectual property created by India’s Small & Medium Enterprises. We know that it has perhaps not been a cakewalk for us to sustain a legal battle against a blue chip European multinational and we can understand the plight of many others like us, some of whom may not be able to afford fighting for what rightfully belongs to them – their intellectual property – being flouted brazenly by companies that least need to do so.

Quoting from the article –

“While Indian information technology companies should, indeed, be encouraged to diversify into software products whose intellectual property they own and license, what recourse do Indian companies have, particularly the small ones, in case foreign parties , particularly large ones, violate their intellectual property? Is it possible for the government to fund the legal expenses of Indian companies defending their intellectual property abroad, once initial screening shows a viable case?”

Ideafarms would love to hear your views and looks forward to starting a debate on this important and relevant issue.

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We enable innovation! Ideafarms operates at the intersection of Design, Business and Technology and employs distinctive and innovative organisational, technical and process DNA Ideafarms delivers the 'softer' aspects of software creation - Experiential Aesthetics - pioneering the application of Industrial Design concepts and approaches - Usability, Aesthetics, HCI, Rapid Visualisation & Prototyping and Simulation - to the delivery of holistic IT enabled services and solutions.

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