Today’s Real Estate Marketplace is filled with a great many Online Exchanges whose primary aim is to empower the consumer to get closer to his dream property. Today’s consumer is aware of the market, knows how to filter and select and has a whole host of services from dedicated agents to Market Exchanges to help him in his selection process. All he needs then, is dedicated time to search for properties – be it on his computer screen, or driving around with his agent.
But consider this,
He doesn’t always want to drive around looking for a house but would love to find a house when he is driving around
He is very busy and is constantly on the move
He doesn’t always have those few hours to spare and he doesn’t always know multiple agents who will get him that one house he wants
He’s not always inspired by what he sees and rarely does he find what he wants at the time that he wants it
Property search obviously, still is, a long drawn out, tedious process. At Ideafarms, we’ve turned this whole business of Property Search inside out. We researched the market, drank endless cups of coffee discussing realities with Agents, scraped through the internet looking at technological solutions, and built on our own User Experience study searching for property for our own office premises. Here’s what we realised :
You can’t plan inspiration – that perfect property won’t always wait for agents or portals.
You can’t always plan time – You just have to use it.
And you can’t plan somebody’s property – It is still a very personal decision
We are User Experience Consultants. Understanding people & their interaction with their environment and in their context is our bread and butter. And today, we’ve gone and put our money where our mouth is, literally. Our belief in our experience is so strong that we invested our time, money and resources into creating a solution for users like us who, while still dependent on Agents and Exchanges for property, have the need for something more in tune with their current needs.
The user, like us, is Mobile and his eyes and hands are always glued to the phone. For him, there is nothing more personal than his phone which is with him everywhere he goes. If that is what gives him his inspiration, then that’s where our solution needs to be.
We’ve called our solution Remix, simply because we took the best of what current solutions have to offer and added our experience and brand of creativity to it. It also helped that we had an acronym to fit it well! – Real Estate Mobile India Exchange.
Remix has been built on the Android platform – for today’s changing user and his evolving needs. We believe it augments every solution that exists today to help anyone interested in Property.
We’d love to see it do the same for you.
Get in touch with us.