Award Winning Case Studies @ Cannes Lions 2012

The Cannes Lions International Festival of Creativity is a global event held annually at Cannes, France. It took place from 17 to 23 June this year. The festival showcased some fantastic ideas and work from several creative professionals around the globe. We bring you some of the best work in interactive, digital, design and smart technology space that we found really interesting.

 

Augmented Mobile Experience

1. A Shadow QR code, that works using the sunlight’s shadow to give people a unique lunch shopping experience. This campaign won the Direct Lions Gold Award.

httpv://youtu.be/EvIJfUySmY0

2. BAND-AID Magic Vision: Featuring the Muppets, a mobile AR experience that turns any ordinary BAND-AID Brand adhesive Muppets bandage or box into a stage for interactive entertainment so that kids forget the pain and enjoy. This campaign won the Mobile Lions Gold Award.

httpv://youtu.be/FE2I6G2_ogk

3. An augmented reality (AR) app created to help find the best students while giving them a taste of what life is like as a Medical Officer. This campaign won the Direct Lions Gold Award.

httpv://youtu.be/oUNm_n61maU

 

Innovative use of Technology

4. An annual report that could only be read under sunlight. Crafted by mixing right ratio of the photochromatic colours, in order to render the report all white under artificial light. This campaign won the Design Lions Grand Prix Award.

httpv://www.youtube.com/watch?v=cahedLjFSmw

5. VIP experience for loyal customers of Red Tomato, by giving them fridge magnets in which with a press of a button, it would automatically place an order for their favorite pizza. This campaign won the Mobile Lions Gold Award.

httpv://www.youtube.com/watch?v=WFji6MbyxOI

Innovative Technology for mobile

6. Google partnered with Coca-Cola to create a mobile app that lets you gift a Coke can through a special vending machine anywhere across the globe to a stranger. This project won the First Cannes Mobile Grand Prix.

httpv://www.youtube.com/watch?v=45Z-GevoYB8&feature=player_embedded


Ideas that can make a difference

7. Catching people while they’re already bleeding, by putting a simple marrow registry kit into a box of over-the-counter bandages, and turning an everyday act into a chance to save a life. This campaign won the Grand Prix for Good Lions Award.

httpv://youtu.be/ZG8NxjlyUxU

8. Minus One is a simple, one-step initiative to save fast-disappearing forests. A green initiative by Samsung Printers. This project won the Media Lions Silver Award.

httpv://www.youtube.com/watch?v=KThJoYt4ml8

9. American Express created Small Business Saturday, a new shopping day right after Black Friday, to help small businesses get more customers. This campaign won the Direct Lions Grand Prix Award.

httpv://www.youtube.com/watch?v=rIYHjs1vEAo

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Jugaadonomix – The real picture

Jugaad popularly referred to as ‘frugal-innovation’ has become quite a buzz-word. Borrowed from Indian colloquial for “a quick fix”, Jugaad is being touted world-wide as the “frugal and flexible approach to innovation”. HBR defines Jugaad as …

…” a Hindi word that loosely translates as “the gutsy art of overcoming harsh constraints by improvising an effective solution using limited resources.” Jugaad is an antidote to the complexity of India: a country of mind-blogging diversity; pervasive scarcity of all kinds; and exploding interconnectivity.

Which according to us is not quite the complete definition. Hailing from the land where this word originated and seeing it in play all around us, on a daily basis, for so many years, we do believe we understand the essence of the term and hope this post will help communicate it. You see a “quick-fix” is just that – a “quick-fix”. Sure it applies innovative thinking – a brilliant spark of inspiration that can help you overcome a problem and find a solution – but one that will hold just long enough till you can find a permanent solution to the problem. Or maybe even in situations where you don’t actually need a permanent solution.

Jugaad can be thought of as a survival tactic. It is sometimes even equated with street-smartness. It could be a safety pin to hold together a rip in your shirt, old gift-wrapper paper kept to be reused, a tape to fix a broken pair of spectacles. Does it work? Sure. Is it safe? Is it sustainable.

In the same vein, do examples like Tata Nano actually deserve to be filed under Innovation? Is it actually alright to make a car cheaper while compromising on the safety of the parts and technology used?

Here are a few pictures we illustrated as well as collected from our environment to depict examples of Jugaad to you. We leave it up to you to draw your own conclusions by the end of it.

A coke bottle being used a water sprayer
Broken spectacles fixed with duct tape – Safe? Sustainable?
Safety pin used to fix slippers strap – Safe?
Dipping tire in water to detect location of puncture – Hygienic? Fool Proof?
A village kid playing with his toy(tire) – Safe? Clean?
Vehicle made by mounting diesel engine on wooden cart – Safe? Sustainable?
Ladder and wooden sheet used for shade – Safe? Sustainable?
Sign board used for shelter and living – Safe?
Make shift saloon by road side
Make shift saloon by road side – Hygienic? Sustainable?
Carrying multiple jars on one bicycle
A mobile store on a bicycle using sacks as shelves – Sustainable?

Like we said, the above examples of Jugaad can be tested against measures like safety, sustainability, fulfillment of one’s desires or aspirations, to see whether Jugaad should actually qualify at the same level as Innovation. Is “good enough” enough? We welcome your comments.

Here are some more interesting reads that you might want to read:

  1. Jugaad has hurt India a lot
  2. Use Jugaad to Innovate Faster, Cheaper, Better
  3. Can ‘Jugaad’ Get to Core U.S. Problems?
  4. Frugal Innovation: Lessons from Carlos Ghosn, CEO, Renault-Nissan
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Ande ka Funda – A model for organisational innovation

We came up with this egg-shaped model of organisational innovation that we like to call the Ande ka Funda and thought we will share it with you guys.

Demystifying the title for you (its in Hindi …)

Anda = egg

Funda = Concept (we believe it stems from the word Fundamental)
Therefore, by “Ande ka Funda” we literally are trying to depict the concept of organisational innovation using the growing and self-nurturing egg as a metaphor.

An organisation that innovates needs to practice innovation at its core, which means first bringing innovation in its business model, its processes and then innovating its products – this will form the yolk of the egg shaped model. To support this initiative of innovation you need to have a flexible jelly like pool of resources that can keep innovation afloat and act as a cushion. This cushion is then wrapped with a membrane of technologyculture and ecosystem that will provide the necessary energy and resources required to enable innovation at your core. All this is then enclosed in a shell of the brand that will protect the soft and fragile interiors and yet lets it interact with the external world.

We also have for you quick-tips or questions that may help your organisation kick-off its innovation program that you can get by downloading this poster.

(Feel free to blow it up and print it or even share this link with others!)

( P.S: Don’t forget to give us credit for it!)

Egg shaped model for organisational innovation

 

download_pdf_icon Download the poster

Get in touch with us if you want to know more or need help with your innovation program.

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Tata Bye Bye – The Great Debate

Tata, the flagship Indian conglomerate, reaped rich benefits of the free publicity (rumoured to be to the extent of Rs. 500 crores) by announcing the Nano. The company was praised for its frugal innovation.

Image Reference:http://www.crazyengineers.com/wp-content/uploads/2011/12/Tata-Nano-Starter-Motor-Replace-Tata-Motor.jpg
What followed after a status update by Sunil Malhotra was this Facebook battle of wits on 26th March 2012, between Umesh Nevgi and Sunil Malhotra on the relevance of the world’s cheapest car, Tata’s Nano.

We reproduce the great debate for you here and welcome your perspective

Hi Sunil, I have not read any market report or feedback on the Nano. However, I wonder whether is it still not a better & relatively safer option and, hence, an upgrade worthwhile for the numerous families who ride three-up or four-up on a scooter through the busy lanes? I understand this was the vision of Ratan Tata behind it.

Umesh, vision is an outmoded concept IMO. Ratan Tata, no disrespect to his calibre or great achievements, screwed up big time here. The Nano is the outcome of the idea of someone sitting in a customised S-Class Merc and looking at life around him through tinted glasses (all puns intended). How far removed from reality can anyone get? The many plusses in the run up to the launch of the 2000 dollar car are completely overshadowed by the sheer irrelevance to the context of the customer. Sorry, but in my book the only phrase that comes to mind is regressive innovation.


Sunil, product placement– imho – is not an outmoded concept – not yet at the least. There is a place in the marketplace for a Nano to a S-Class Merc and beyond – to suit every pocket, need, want, wish and whim. Admittedly, the Nano may not be an ideal car (I did read some questions raised about its safety levels), however– let’s face it- it is a no-frills car. This itself perhaps should not be the reason for writing off this car altogether. Hopefully, the safety aspect does get improved – within the given cost constraints – for the next upgrade of this car. Finally, as for any product from a toothbrush to a car, striking the right balance between its cost and its quality is always critical. Key q : Is the Nano of today really a more dangerous vehicle on the roads than a scooter ridden – rather perched upon precariously- by a family of four in a busy rush-hour traffic? If not, then would we still call this ‘innovation’ regressive?

I agree with most of what you say but that is a product centric view at best Umesh. From a social relevance perspective, aspiration and image of the target segment have been ignored. Not intentionally maybe, but overlooked at the very least. One is not writing off the car at all – it is a great example of no-frills product engineering. But it has failed the test of the market and the consumer. There are hardly any Nanos on the road 3 years down. That speaks for itself. Hail the market. Hail the intelligent Indian. BTW the starting point imho of the scooter is what I’ve always questioned. My early take even before the launch were published 3-4 years ago in a slightly different context. Car Ke Side Effects
Prophetic or not, you decide.

Download the PDF

Hi Sunil, enjoying this debate… reminds of our hostel years. Read your article – great stuff! I can see where you are coming from – your concerns et al – and I would tend to agree with many of the points/concepts within… corporate social responsibility, the risks of creating a problem while solving another, the legacy of ‘do now, think later’ policy. Social relevance – a key issue indeed. However, I would largely disagree with shifting the entire responsibility for social implications of any product towards the corporate world. The government and – more importantly – we the people shoulder a much MUCH larger responsibility for this. The softer side of this issue – the need for traffic literacy, discipline & fairness on the roads, compliance to law – would need to be met rather through an efficient system of rules & regulations – including extensive monitoring for compliances and severe reprimands/penalties for any non-compliances to such laws. Such an onus for – in your words – a holistic and sustainable approach rests primarily on the lawmakers and the populace alike. Same would hold good for the infrastructure – or, more precisely, the current lack of it. One can not penalise or hold responsible the Tatas for this – beyond their share of responsibility, of course. Secondly, although a climb towards an ideal & disciplined world is the ultimate target, such improvements seldom come in large leaps and often come in baby steps. I reckon the Nano is one such baby step – faltering though it could be. My main support for the Nano rests on the fact that it upgrades the scooter-riding four-up family towards a relatively safer commute. This by itself has a significant social relevance, I hope you agree. If solving a larger problem means living with a new & relatively smaller problem, then so be it. We now then resolve the new smaller problem. One point I would however differ on with the Tatas is that, I think, in the rush towards the world’s cheapest car, the Tatas set themselves super-ultra-low cost and, thus, safety targets. Increasing the cost target to, say, double the current target would have helped to achieve higher safety-levels and, as a byproduct, also control the projected sudden and exponential volume explosion.

Beautiful point about Tatas having set a low target (pun intended), Umesh. That’s what irked me about India’s best brand.

 

Good pun, Sunil. I better understand your irk now. Not having a direct exposure to the Nano, I am not aware of all the issues related to this car in the field. I do find the original intent of bringing the car to the masses as worthwhile. However, based upon the reports I have read, Tatas seemingly have cut large corners and gone overboard in their zest to come up with such a cost-effective vehicle. Hopefully, they now rectify this and come up with a better balance between the cost and the features – perhaps a Micro than a Nano.

LOL! Now that they have proven the low-cost point, they should perhaps think of repositioning it as a campus vehicle for students in the US. And, yes no excuses for compromising safety.

 

Sunil, now that we have discussed and decided to evolve the Nano into a Micro – repositioned with better safety features and a slightly higher but relative to the market still a lower price, this executive decision just simply needs to be conveyed to the Tatas. :)

Hahaha! On a more serious note, corporates (I just made a typo that works even better- corpirates) would be better off moving from business cases to business causes, don’t you think. But they will never get it.

That’s a bit harsh on the corporate world, Sunil – I think. Tatas may have got the balance wrong, but that seems to be just a case of a business strategy gone upside down – can be still rectified at a cost, market forces will ensure that anyway. I reckon the crux of the issue here – the lack of infrastructure / traffic literacy / discipline – boils down to the lack of a strong will from the governments over the years to improve the system in parallel. A willing & empowered governance can literally work wonders to the system and be complimentary to the works of entrepreneurs like Tata – and then the consumer wins. Remember Paan Singh Tomar : bihar mein to sirf baagi rehte hai, asli daaku to sansad mein rehte hai. Perhaps too strong/filmy/exaggerated/”generalised a statement that is, but – unfortunately- not totally opposite from the truth either.

Call me disillusioned. Doing business in India has never been easy especially for those who do not want to bend the rules for their own selfish needs. The Government has been the main culprit, but what sustains Government apathy is the need for greed and power by corporates and our hugely corruptible media. Let me hasten to add that Tata is one of the few companies that has always upheld ethical practices and is a role model for the whole world. It might even be the only Indian Corporate in my book that is incorruptible. But that is the topic of another discussion. But the rest of India Inc. – the less said the better.

Sunil, I fully understand your disillusionment and frustration. I also share your views on Tata (and hence my hesitation to blame them). Tata is perhaps the only visible one, however I am sure there are few more – including one I know in Okhla Phase I, albeit in minority. However, in spite of all the adversities, stay positive – that is the only way to beat the system… eventually. Look at it this way – at the end of the day, not having bent the rules would bring in the inner satisfaction to oneself that having joined the ‘club’ would never ever fetch in. Easier said than done –  however this would always remain THE challenge. It is more than a marathon – stay put and stay the course, my friend. I assure you – the distant & faint light at the end of this long tunnel is not of any train.

Read the original debate on Facebook

Download – Car ke Side Effects(PDF),  Innovation 101 – The Jugaad phenomenon,  Car Ke Side Effects

Innovation for Leadership [Video Mashup]

Sunil Malhotra, our CEO (or the Chief Instigator as we like to call him) was invited to conduct a workshop on Innovation  at a MNC recently. As a precursor to his presentation, and to welcome back people for the post-lunch session, we put together this mashup of videos. We share the video here as a quick capsule for anyone in a leadership position to understand what they need to do to run a sustainable innovation program in their organisation.

<Disclaimer: There is nothing original about this presentation>

httpv://www.youtube.com/watch?v=xTTwkMv5r9E

Let us know what you think. We would love to hear your views on the topic.

 

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Ideas of the week 23rd-Dec-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

1. IBM: Mind Reading machines will change our lives
Minds+Machines+Lives

In five years, we’ll simply be able to think something, and a computer will respond. That’s the vision from IBM. which just published its “5 in 5” ³ forecast, which attempts to predict five technologies that have the potential to significantly change our lives in the next five years.  More

2. City Fireflies, An Urban Video Game Whose Screen Is A Building
Video Game+ Computer Vision technology+ Smartphones

City Fireflies is a simple game that looks like tons of fun: Players cluster in a plaza in front of a large video screen showing a grid of 8-bit-looking “enemy” characters, which is superimposed on a live video image of the physical plaza itself. More

Read More: City Fireflies

 

3. LYTRO: The Biggest Thing To Happen to Photography Since Digital
Innovation+Camera

This Camera couldn’t  care less about focus . Lytro’s Technology is pretty simple. With this camera you can focus anywhere in the picture, change the light levels – and presuming you’re using a device with a 3-D ready screen – even create a picture you can tilt and shift in three dimensions. More

 

SEE ALSO : Lytro Camera Interactive Gallery Lets You Try The Magic Yourself [PICS]

 

4. 4 Big Trends for the Future of Sustainable Tech
Planet+Trends+Sustainabilty

 

Saving the planet and cutting down on emissions is a good thing, but who says you can’t have a little fun while doing so?“Sustainable” and “green” tech can seem boring, but the next generation of technology isn’t just good for the planet – it’s pretty darn cool to boot. More

 

5. Photographer i is a new interactive magazine designed specifically for the Tablet
Tablet+ Interactive+Photography

Photographers i is a new tablet magazine The magazine offers readers a behind-the-scenes look at photography, covering every genre possible – outdoor and studio photography, photo-journalism and fine art, editorial and portrait, and more. More

 

 

 

 

 

 

This week’s post compiled by Sanchaita Dey

Ideas of the week 18th-Nov-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

 

1. The classic arcade game- Asteriod gets a modern spin
Technology+Innovation

Asteroids, has now been given a futuristic make-over by eye-tracking and eye control specialist Tobii. Built as a free-standing arcade game, EyeAsteroids players use only their eyes to aim and fire a laser at flying rocks and save the world from impending pulverization More

 

 

2. The learner’s shoes
Learning+Technology

Studies in learning patterns show that even children are quite comfortable exploring different pathways  if they are provided with the right resources to do so. The ‘Hole in the Wall’ experiment was one of the earliest to catalogue self learning in young children using free technology resources. The journey from there to the iPad used by very young children to explore learning in an environment has been varied and interesting. More

 

 

3. Enter the world of Nat Geo
Augmented Reality+Innovation+Technology

Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel’s content from around the globe.People could immerse themselves in different scenes such as dolphins, leopards, space landings, dinosaurs and other amazing things. More

 

 

4. Eye-tracking computer interface for the disabled
Technology+Innovation

The Eyeboard system is a low-tech eyeball-tracking device that allows users with motor disabilities to enter text into a computer using eye gestures instead of a physical interface. More

 

 

 

5. Providing products and services for the so-called bottom of the pyramid
Innovation+Mobile Technology

Movirtu is a for-profit social enterprise that provides innovative mobile technology and business models for wireless telecommunication service providers in rural poor communities in sub-Saharan Africa and South Asia. It enables shared access to basic mobile-phone services for people earning less than $2 a day. More

 

 

6. A visualization of tweets that happened on 11.11.11
Innovation+Design+Technology

This clip is a visualization of all the Tweets mentioning 11:11 on 11.11.11. Each “1” is a location that moves with the conversation on Twitter. Their scale varies depending on the volume of Tweets posted from the location they represent. You can see the main wave move from right to left, and then a second one that occurred at 11 p.m. around the world. More

 

 

7. Benetton’s  ‘unhate’ campaign
In The News

The Italian clothes company launched a campaign called ‘Unhate’ in which leaders from opposite sides of the political and religious divide appear to exchange kisses.In a moment of darkness, with the financial crisis, what’s going on in North African countries, in Athens, this is an attitude that can have positive energy.More

 

 

 

________________________________________________________________________

Meanwhile the small idea at our Garage Sale

Product Selection Guide

A step-by-step product configurator that finds and suggests products based on the need specified by the user. More

 

 

 

 

This week’s post compiled by Karan Guglani

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Ideas of the week 11th-Nov-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

1. A Gadget Draws Water from Air, Inspired By A Beetle
Science+Technology+Innovation

An example of biomimicry, Edward Linnacre’s Airdrop harvests moisture from “dry” air to water crops in arid regions. more

 

 

 

 

2. An ATM designed for illiterate users
Technology+Usability

India has developed an ATM that taps biometric technologies to make it suitable for use by illiterate and semi-illiterate populations. more

 

 

 

 

3. Gamification In Play At Enterprise 2.0
Game+Idea+Innovation

Gamification is the application of game-like techniques for user engagement to applications that need not be games per se. more

 

 

 

 

4. Solar Powered Battery Charger Tweets Your Energy Savings
Mobile+Innovation+Technology

The Changers Solar Starter Kit captures solar energy that can be used to charge various tablets and smartphone. more

 

 

 

 

5. Mobile app that could change the way you book taxis forever
Mobile App+Usability+Idea

Now it is always possible to find taxi without flailing your arms on street corners for 10 minutes or booking one an hour in advance. more

 

 

 

 

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Meanwhile the small idea at our Garage Sale

Virtual Guide – Installation & Maintenance

A tool to help the on-field trainer collect the right training instructions for the day. More

 

 

 

 

 

This week’s post compiled by Alok Kumar

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Ideas of the week 28th-Oct-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

1. Recycling plastic is now possible
Recycle+ Environment+Mike Biddle

Mike Biddle has broken the loop and found a solution to recycle 80-90 % of plastic waste that is lying around and damaging the environment. More

 

 

 

2. Tiles that harvest energy from footsteps
Kinetic energy

Laurence Kembell-Cook, the director of Pavegen Systems has created Pavegen tiles – a low carbon solution that aims to bring kinetic energy from footsteps of pedestrians. More

 

 

 

3. Smartmirror using AR to display much more than just reflection
AR + Innovation+ Smartmirror

This Smart-Mirror uses Augmented Reality to present users with a wealth of information such as weather and news, social network feeds, streamed internet TV, personal health information and can even act as a personal coach.More

 

 

 

4. Self-steering tractor to make farmers lives a lot easier
Tractor+ Farmers+Technology

A team of researchers in Belgium have developed a robotic self-steering tractor that has a steering system which analyzes the terrain conditions and calculates the optimal speed and turning radius in real-time. More

 

 

5. How Social Digital your company is?
Social Business Index+ SocialDigital

A site called the Social Business Index uses an undisclosed algorithm to provide a real-time assessment and ranking of how social (or connected) a company is. More

 

 

 

6. California’s Government gears up for 21st century
Technology+iphone app+Government

San Francisco’s government is using technology to get more accessible to its people. They are saving lives with an iPhone app that gives anyone with CPR certification the option to be notified if someone nearby is having a cardiac issue and need immediate help. More

 

 

7. Take This Lollipop… If You Dare
Facebook+Dare+Takethislollipop

It’s a site called Take This Lollipop, and in order to best experience it, I can’t tell you what it is. Just that it’s quite exclusive, and you’ll need a Facebook account to use it.

 

 

 

 

 

This week’s post compiled by : Karan Guglani

Ideas of the week 14th-Oct-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

1. An app that gives you recommendations on local places to visit based on photos
Travel+Mobile App

Biz Stone’s Trazzler gives recommendations on places to visit within driving distance based on a photo questionnaire, more

 

 

 

2. ‘Hangout Academy’ Brings Learning to Google+
Education+Social Networking

After the birth of Google+, educators began dreaming up ways it wouldchange the education space. College professors are using the “Hangout” video chat software to host office hours, students are collaborating in virtual study groups, and soon, curious folks who aren’t in school may be able to take classes on the social network. more

 

3. Your Photos As Stories: Tracks Goes After The ‘Experience Graph’ With New iOS App
Pictures+Memories

In May, a startup named Tracks debuted at TechCrunch Disrupt NYC offering a photo sharing app that enables users to turn their images into stories. more

 

 

 

4. Why you should doodle
Creativity

Sunni Brown at TED talks about why you should doodle at workplace. more

 

 

 

5.Tech Innovations That Could Change the Developing World

Tech Innovation+Developing World

Across the developing world, new technologies are helping to distribute resources for education, connectivity and health far and wide. more

 

 

 

This week’s post compiled by Nitish Sharma

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