“If your business is not on the Internet, then your business will be out of business. – Bill Gates”
27+ million searches happen every hour on the Internet. One of those searches could be for you, and for your business. Your organisation’s website is where your customers, employees, business partners, competitors and even investors can find you.
Once you’ve set up your web presence, it needs to be constantly revisited – to keep it in sync with the changing times as well as to cater to your customer’s ever changing needs.
Here are some thoughts to consider for your website:
- Customer is the king/queen and should be well informed – Most consumers head straight to a brand’s website for information; they look for a one-stop shop for all the valuable information they need. Your website is the online brochure of your business, products and services, promotions, upcoming events. Making sure relevant information is available, can help influence people’s perception of you and your business. Applying the Design Thinking methodology, the online medium can be refreshed from time to time. Empathising with your customers, for instance, can help make sure you provide value to your loyal customers
- 24/7 accessibility to cater to a wider market – To be available during off-working hours, with customers having the convenience of browsing through your services at their convenience, is a great selling point. To increase your reach and be more customer centric, you can have a live chat window to answer queries from global clients spontaneously, throughout the day. Along with social media platforms like Facebook, Twitter and Instagram, these two-way communication channels help you gain insights into your market that other channels just cannot provide. Grievances vented out through these media are a goldmine of opportunities to enhance your brand value, and retain your customers.
- Testimonials from existing customers – Reviews and testimonials on the site play a big role in boosting sales, as it influences a customer’s purchase decision. Actively seeking out your star customers can help you test and iterate new ideas.
- Customer support – All too often the FAQs of brands answer fictitious questions that businesses imagine their customers to have. Using the communication channels mentioned above, the actual FAQs can be developed. This will not only help customers save their time, but more importantly, will prevent frustrating experiences. A win-win for your brand recall and your customer.
A well designed, customer centric website is the most cost-effective and impactful tool to attract and service customers. All that is needed is keeping in mind their perspectives.
So, when was the last time you revisited your website? Does it still create a strong business impact? How about incorporating Design Thinking to rethink your web presence?
Why your small business needs an online presence
The start-ups are new entrants who want to inculcate the best practices in their B2C businesses and Design thinking is one of the best means to it.
Companies and individuals running a start-up business, which have been funded by IAN, were a part of the Interactive session on Design Thinking, last week. When it comes to start-ups, micro, and small enterprises, the size of the company and their limited resources target them towards one innovation model rather than the others in order to find their competitive place in the market. Design thinking helps them to find the best possible solution, while attaining the economies of scale.
Oh! What an enlightening session it was, led by the Idea farms proprietor Mr Sunil Malhotra and his team of design experts. The event was attended by budding and established entrepreneurs and business leaders from different business fraternity like media, IT, finance, fashion and lifestyle. It was a very warm and interactive session, trying to understand the problem from the user’s perspective, discussing their current situation and brainstorming on the relevant solution. Experts at Idea farms, gave the users a broad approach to problem solving, using live video streaming of several business cases and conducting few role plays. The design experts at Idea farms also learnt a lot from this interactive session as they are in a constant mode of reinvention. This session was an eye opener for many entrepreneurs and provided them the roadmap to reach to the next stage, for implementing their ideas. The next step to mastering the practice of Design Thinking is to enrol for a specialised 2- day workshop in Design Thinking.
So folks, let’s get started and master the art of design thinking, to bring unprecedented revolution in our line of business and be on a continuous growth trajectory.
Education, these days are specialized and customer centric, which helps our future generation to understand and decide where is it that their interest lies and what is best for them. People go with the trend and recently the buzzword is “Design Thinking”. We constantly encounter authors, speakers and experts who claim that bringing design thinking into the classroom, can transform education. Now, what is “Design Thinking”? Perhaps it is too vague, too ambivalent and too general for us to understand.
After a detailed analysis and speaking to several industry experts, it was found that in Design Thinking, students solve real problems, think for themselves, discover knowledge and continually revise and change their models and prototypes, just like they might, if working on a project at work. With design thinking, students can learn how to interpret information they’ve learnt, and continue to iterate and experiment different solutions and ideas, thereby broadening their thinking horizon. In the process, students gain the confidence that everyone can be part of designing a better future.
What is in there for the students? As a student, there is a lot of scepticism in their minds, as to the eligibility, structure, duration and cost of the course; whether it will be beneficial and what the business viability factors are for the same. Will students get employed after completing this course? Attending a Design Thinking talk session at any institute clears all doubts. A discussion with the Idea farms team, gives a better insight to assessing the importance of the course and whether it can be applied to our respective line of education or business. The course is designed, keeping in mind the usability and the need of the user.
Online study modules with live video streaming on different business cases, opens up better avenues for the students, as they get to prototype and experiment. This helps the students to inculcate the learning in their main course, which will help them achieve success by finding the best possible solution.
So friends! Let’s all think smart and brain storm on our varied ideas to achieve the maximum returns on investment. Look out this space for more information on these courses soon….
While we all somewhat enjoy learning, being tested on what we’ve learnt is not always fun. But the cool thing is when we start doing, the theory starts being tested, not us!
And this process is so satisfying. Through it I’m gaining the maximum insights. With the guidance of Ideafarms, and in collaboration with Lady Shri Ram College (LSR), I am in the process of designing a month-long theatre workshop for female inmates at the Tihar Jail, using DESIGN THINKING!
After rigorous on-the-job training at Ideafarms and focused self-study of Design Thinking, I have come to believe in its immense scope and power. Now, I eagerly go out into a different field of play and test the reach of its scope.
It is a journey filled with uncertainty and anticipation, and I am loving every minute of it – from training LSR volunteers to going into the field and testing our prototypes.
We had our first session one week back and have used all the responses and feedback we got to sketch out the next 12 sessions. We plan to treat every session as a prototype and iterate on the process as we go along. While this approach can be challenging and may not result in a concrete output at the end of the month – like a play or skit, we are confident that, through our journey with the participants, we will leave them with an understanding of theatre and an ability to use it as they deem fit – whether for expressing, story-telling or performing.
With eagerness to see the workshops unfold, I go in today for our second session. Let’s see how the ball rolls!