Award Winning Case Studies @ Cannes Lions 2012

The Cannes Lions International Festival of Creativity is a global event held annually at Cannes, France. It took place from 17 to 23 June this year. The festival showcased some fantastic ideas and work from several creative professionals around the globe. We bring you some of the best work in interactive, digital, design and smart technology space that we found really interesting.

 

Augmented Mobile Experience

1. A Shadow QR code, that works using the sunlight’s shadow to give people a unique lunch shopping experience. This campaign won the Direct Lions Gold Award.

httpv://youtu.be/EvIJfUySmY0

2. BAND-AID Magic Vision: Featuring the Muppets, a mobile AR experience that turns any ordinary BAND-AID Brand adhesive Muppets bandage or box into a stage for interactive entertainment so that kids forget the pain and enjoy. This campaign won the Mobile Lions Gold Award.

httpv://youtu.be/FE2I6G2_ogk

3. An augmented reality (AR) app created to help find the best students while giving them a taste of what life is like as a Medical Officer. This campaign won the Direct Lions Gold Award.

httpv://youtu.be/oUNm_n61maU

 

Innovative use of Technology

4. An annual report that could only be read under sunlight. Crafted by mixing right ratio of the photochromatic colours, in order to render the report all white under artificial light. This campaign won the Design Lions Grand Prix Award.

httpv://www.youtube.com/watch?v=cahedLjFSmw

5. VIP experience for loyal customers of Red Tomato, by giving them fridge magnets in which with a press of a button, it would automatically place an order for their favorite pizza. This campaign won the Mobile Lions Gold Award.

httpv://www.youtube.com/watch?v=WFji6MbyxOI

Innovative Technology for mobile

6. Google partnered with Coca-Cola to create a mobile app that lets you gift a Coke can through a special vending machine anywhere across the globe to a stranger. This project won the First Cannes Mobile Grand Prix.

httpv://www.youtube.com/watch?v=45Z-GevoYB8&feature=player_embedded


Ideas that can make a difference

7. Catching people while they’re already bleeding, by putting a simple marrow registry kit into a box of over-the-counter bandages, and turning an everyday act into a chance to save a life. This campaign won the Grand Prix for Good Lions Award.

httpv://youtu.be/ZG8NxjlyUxU

8. Minus One is a simple, one-step initiative to save fast-disappearing forests. A green initiative by Samsung Printers. This project won the Media Lions Silver Award.

httpv://www.youtube.com/watch?v=KThJoYt4ml8

9. American Express created Small Business Saturday, a new shopping day right after Black Friday, to help small businesses get more customers. This campaign won the Direct Lions Grand Prix Award.

httpv://www.youtube.com/watch?v=rIYHjs1vEAo

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Ideas of the week 18th-Nov-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

 

1. The classic arcade game- Asteriod gets a modern spin
Technology+Innovation

Asteroids, has now been given a futuristic make-over by eye-tracking and eye control specialist Tobii. Built as a free-standing arcade game, EyeAsteroids players use only their eyes to aim and fire a laser at flying rocks and save the world from impending pulverization More

 

 

2. The learner’s shoes
Learning+Technology

Studies in learning patterns show that even children are quite comfortable exploring different pathways  if they are provided with the right resources to do so. The ‘Hole in the Wall’ experiment was one of the earliest to catalogue self learning in young children using free technology resources. The journey from there to the iPad used by very young children to explore learning in an environment has been varied and interesting. More

 

 

3. Enter the world of Nat Geo
Augmented Reality+Innovation+Technology

Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel’s content from around the globe.People could immerse themselves in different scenes such as dolphins, leopards, space landings, dinosaurs and other amazing things. More

 

 

4. Eye-tracking computer interface for the disabled
Technology+Innovation

The Eyeboard system is a low-tech eyeball-tracking device that allows users with motor disabilities to enter text into a computer using eye gestures instead of a physical interface. More

 

 

 

5. Providing products and services for the so-called bottom of the pyramid
Innovation+Mobile Technology

Movirtu is a for-profit social enterprise that provides innovative mobile technology and business models for wireless telecommunication service providers in rural poor communities in sub-Saharan Africa and South Asia. It enables shared access to basic mobile-phone services for people earning less than $2 a day. More

 

 

6. A visualization of tweets that happened on 11.11.11
Innovation+Design+Technology

This clip is a visualization of all the Tweets mentioning 11:11 on 11.11.11. Each “1” is a location that moves with the conversation on Twitter. Their scale varies depending on the volume of Tweets posted from the location they represent. You can see the main wave move from right to left, and then a second one that occurred at 11 p.m. around the world. More

 

 

7. Benetton’s  ‘unhate’ campaign
In The News

The Italian clothes company launched a campaign called ‘Unhate’ in which leaders from opposite sides of the political and religious divide appear to exchange kisses.In a moment of darkness, with the financial crisis, what’s going on in North African countries, in Athens, this is an attitude that can have positive energy.More

 

 

 

________________________________________________________________________

Meanwhile the small idea at our Garage Sale

Product Selection Guide

A step-by-step product configurator that finds and suggests products based on the need specified by the user. More

 

 

 

 

This week’s post compiled by Karan Guglani

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Ideas of the week 21st-Oct-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

1. Own a color, Save a life
Innovation+ Social Welfare

Dulux has launched a website initiative with UNICEF in which users can buy one of  the 16.7 million colors  to raise money for children’s charity. more

 

 


2. Giant QR Codes Might Help Businesses Get Noticed on Google
Design thinking + Creative

Google Earth and Google Maps can now sport a large QR code on your rooftop. more

 

 

 

 

3. WanderPlayer Turns Your Phone Into a Controller for Any Computer Game
Mobile + Game + Innovation

WanderPlayer has developed a technology that turns iPhones and Android phones into controllers for computer games. more

 

 


4. Airborne Wind Energy Technology Can Fly Like a Kite
Technology + Innovation

Now a kite flying in the sky can generate energy for us. As it flies, it harvests energy of higher-speed winds, which brings the power that is used for generating electrical energy. more

 

 

 

5. Touchscreen to create an augmented reality experience.
Technology + Innovation + AR

Intel’s chips and a 7-foot-tall clear touchscreen combine to  create an augmented reality experience for consumers. more

 

 

 

6. One Man’s Plan to Bring WiFi to an Entire Continent
Technology + Communication

Kayak.com co-founder Paul English plans to blanket Africa in free wireless internet. more

 

 

 


This week’s post compiled by Alok Kumar


Use of Augmented Reality for marketing – still a long way to go for India

At Select City Walk (A mall in Delhi) in the main atrium where the regulars would know that they tend to have cars on display, yesterday the car that was displayed was the Ford Fiesta. But there was something different this time and what caught my attention were these big round red booths with an iPad attached to each. Excited to get a first-hand taste of Augmented Reality, all thoughts of meeting my waiting friends escaped my mind and I decided to give this a shot, only to come out extremely disappointed.

Ford Fiesta iPad Booth at Select City Walk – No magic happening here!

So the red booths were spread in a circle around the car displayed in the centre and the iPad in each was pointing towards the car. The so-called iPad app in the car was nothing more than a website adapted for the iPad’s interactions [iPad 1.0 if I may] which was in no way whatsoever utilising the vehicle kept right in front of it. The maximum extent of interactivity available in the app was that you could rotate the car 360 degrees. (I wonder which genius thought that one up since the car was right there in front of you to walk around.) The feature listing was again in a very website format and I was very disappointed because what I had imagined was that you could walk around the car with an iPad in your hand and some “magic” would happen. I asked the guy who was helping you interact with the app there (can you imagine an iPad app that someone has to help you use?!) if the iPad had an Augmented Reality app. He goes, “Ma’am I’ve never heard the term!”

Wondering which company had developed this app, I headed to Google and what I found instead was this video link to another Ford Fiesta iPad app.

Now even this app (not AR) by the same company, is far more interesting and better executed than what I saw yesterday.

And of course we have all seen the oh-so-many marvelous examples of how Augmented Reality is actually used to boost the experience at a car booth.

A few thoughts that come to mind with which I will sum up –

1. Marketers need to understand the real potential of the devices and the technology they are using to be able to come up with truly valuable ideas. Anything else is just a gimmick and more often than not would leave the user feeling irritated thus negating the entire experience that you so painstakingly created for them.

2. India still has a lot of catching up to do as far as tech innovation is concerned – especially in the advertising and marketing space. Infact I wonder if we will ever get there. I don’t know whether the blame lies on the “idea guys” who are pretty much still clueless or the marketing folk who remain tight-fisted and are not willing to part with the moolah. My guess is that it’s a bit of both.

Google Streetview Mashups

Seeing some nice pictures people have taken through Google Street View from around the world, roused our curiosity  and we decided to read up more about it. The first stop was the Street View site by Google. On the site, Google claims that Google Maps with Street View lets you explore places around the world through a 360-degree street-level imagery. You can check out restaurants, visit neighborhoods, or plan your next trip.

They even have a technology page on the site where they have described in detail the process, techniques and equipment they have used to gather all the street view data and have stitched it together for viewing. Quite impressive. You can read more about it here.

So of course the next question that came to mind was (we have seen quite a number of examples of very useful mashups that were created using Google Maps over the number of years), whether the same has been done with Google Street View. Below are a few examples we liked.

1. Stweet – Google Street View convenes Twitter

Stweet as the name suggests is a mash up of Google street view with twitter. It shows the exact location from where the tweet originated against a panoramic view of the location using Google street view.

Once a user selects a destination, Stweet shows the tweets from the selected location and as the user moves around in Street-view, it shows more tweets from those locations.

Stweet refreshes automatically when a new tweet is found in the destination that the user is viewing. Currently only available for some cities of US and Europe.

Created by: We Love The Net

Link: http://www.we-love-the.net/Stweet/

2. Zombie attack on Google street view –

Streetview Zombie Apocalypse developed by Wonder-Tonic

is a game using Google Street View. The user can choose his location and can fight the zombies and“œmoving pins” against the street view of that location.

You can play the game here: http://wonder-tonic.com/zombie/

3. World Cup Soccer 2010 Venues – Step up on Puyol’s playground

If you’re a sports fan, you probably came across this mashup developed for the Soccer World Cup – 2010. You can take an inside look at the various World Cup venues, pan around and check out the videos and images from that location and read up more about the location. It was early days yet for Google Street View but this was quite a nifty little tool developed for those who are fans of Soccer and Technology both.

Link: http://www.mibazaar.com/worldcupsoccer/venues.html

4. Globe Genie –

And now you can roam the streets of London and take your own short vacation while sitting in the air-conditioned comfort of your office. Globe Genie is mashup using Google’s street view technology with which you can teleport yourself to your favorite destination. You can view street level details about almost any place and it feels like actually you’re there.

Just select the continent and hit teleport, experience a whole new level of possibilities.

Link: http://web.mit.edu/~jmcmicha/www/globegenie/

5. Street Traveler –

A mash-up to virtually travel around the streets of some of your favorite cities around the globe. Roam around the streets of Sydney, Prague, Paris, Rome, Tokyo, Barcelona, Madrid and London using Google Street View. It lets you read about your favorite destinations, visit your favorite landmarks, and tour around in the panoramic view.

Link: http://streettraveler.blogspot.com/2009/08/list-of-places-in-rome.html

(If you’re in the mood for a few laughs, you can also check out these funny sights captured while taking some of the street views http://www.streetviewfunny.com/streetviewfunny/index.php)

However, looking at these examples and more, it’s pretty clear that it is early days yet for Google Street view and it hasn’t yet been tapped for it’s full potential. We are not sure whether it is because Street View by itself imposes some technical constraints (it could be that it’s just not as handy as Google Maps yet) or whether it hasn’t been explored as an option by people yet. We are definitely interested in exploring this further and discussing ideas on how Google Street View can be used to create more valuable tools. If you have some ideas and feel that you would like to discuss them with us, do feel free to reach out or share.

(Incidentally, Google has already started capturing Street View images for India and Bangalore is their pilot.)

source : http://ibnlive.in.com/news/google-launches-its-streetview-project-in-india/156060-3.html

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A quick summary from Navteq Developer’s Day

Back from attending the Navteq Developer’s Day with my colleagues Pranav and Ashish, this post summarises some of the points that stood out for me during the entire event.

Location-based Advertising

First things first –

  1. The grub was amazing.
  2. I won a USB stick during the developer’s special part of the event, while (ahem) my “techie” colleagues looked on. And you don’t want to know for which question but it was a very proud moment for me. I would like to thank my mother, my father…

Alright I will come back to the real deal. So Navteq is an organisation which supports application developers in building ‘Location-based Applications’ by supplying Maps data and also helps them in bringing their apps to market. They are currently expanding their reach with Indian Map data and thus the event. During the course of the day, they touched upon the type of services that they provide of which what stood out for me was:

  1. They will be providing Destination Maps – which will cover Map information beyond the final Destination. Destination Maps can actually provide information for how a market place or mall is laid out and which shop is on which floor. This definitely opens up opportunities for a number of interesting app ideas.
  2. 3D Map views.
  3. By the end of 2011, they may also be providing traffic information.

I can already think of a few Augmented Reality app ideas just by combining the last two points.

The most interesting part came during the later part of the day when a panel of industry experts discussed the trends and future for location based applications. Some very interesting trends and ideas were discussed during this session like-

  1. Applications should be able to learn from a user’s habits and provide him location-based services accordingly.
  2. In the future there may be an app that is able to study a person’s appoinment calendar and map it to the traffic conditions to alert the user in case he needs to reschedule or plan an alternate route.
  3. In the Indian context, the routes and timings for DTC buses are already being mapped to be able to provide real-time information to commuters. A gentleman in the panel raised an interesting point that real-time information for the Indian Railways would also be helpful for commuters and which doesn’t exist presently.
  4. One of the questions raised during the discussion was, which are the existing services which could be enhanced with the use of LBS.
  5. Location as well as context/POI based advertising was touted to be a big thing in the future.
  6. Enterprise level Location Based Services is an area which probably needs attention and could have a lot of potential. Anyone else thinking logistics here?

All in all, it was an informative event. As a side note, what stood out for me the most was the ease and humor with which Steven Citron-Pousty (the presentor from DeCarta during the developer’s hour and the giver of the free USBs) presented. He kept the audience engaged the entire time, even non-techies like me. Oh and the grub of course ;-).

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Ideafarms going mobile

Having seen some cool examples of Mobile applications and especially those using Location Based Services and Augmented Reality, we had been tossing around quite a few ideas of our own. We didn’t want to lose the enthusiasm or some of those precious ideas. So we decided to finally do something about it. One fine day, four of us locked ourselves in the conference room and brainstormed the day away. The result was a bunch of ideas which range from simple utility apps, to location-based apps (some of which apply specifically to the India context) and some fun game ideas [afterall, all work and no play… 😉 ].

Going Mobile

As far as the Location-Based apps go, we are excited about creating valuable services based around the current context of the user. We have worked on such concepts in combination with social-media platforms for social innovation in the past. What is exciting about the mobile platform is that such information would be accessible to the user on the go.

To test the waters, we have decided to kick-off with a pilot project which will be a location-based app on the Android platform (later to be extended to other platforms). Similar apps may already exist — we can further add value using our Rapid Prototyping and UI Design capabilities to design a seamless experience for the user.

If any of this sounds exciting, feel free to reach out. Be it to join our team, or to contribute more ideas, or to volunteer to be a guinea pig (read test user) or simply collaborate with us. We are always looking for exciting ideas and excited people. :)

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