Ideafarms has a new website!

Brand new website

Ideafarms.com has been revamped and we are very excited to share it with you.

As always we are looking forward to your feedback. Any kind of criticism or “Aww! That’s nice!” is wholeheartedly welcome. You can reach out to us at its.magic@ideafarms.com or on facebook, twitter and linkedin.

DealChaat #PhotoKaari Contest – Participate to win exciting prizes

HOLI HAI!

Yes exactly that’s how people will be greeting you in few days! Nothing can ever beat the enthusiasm of Holi. Holi is a festival of fun, craziness, gujiyas, bhaang and above all COLORS. We all love taking pictures that capture our craziness and fun of holi. So building up on this enthusiasm our baby DealChaat has started a Photo Contest named #PhotoKaari on its facebook page where you can share your pictures with the world and who knows…..you might just win a prize in the process.

So have pictures capturing your most awesome memories from Holi? Played with mud, got your dog colored all pink and blue, got your grandfather to play with you too, your kid’s first holi or that with your neighborhood gang … whatever triggers your Holi memory and that your friends will like. Submit them to the DealChaat #PhotoKaari contest.

(Don’t have any Holi pics? Well its a good thing then that Holi is just around the corner. Time to get that camera ready! Because you don’t wanna miss out on the awesome prizes!)

The picture that gets the most number of votes will win!

Don’t like playing Holi at all? Worry not my friend. We won’t hold it against you if you submit any other pic with a lot of color in it. Hey, Holi means color and anything with colors will fly (especially a colorful parrot?).

Here’s how you can enter the contest

1. Like DealChaat’s facebook page

  • Facebook users can go to the #PhotoKaari Contest tab on our facebook page.
  • Twitter and Instagram users can caption their picture with “#photokaari“ to enter the contest [and then email your contact details to us at contest@dealchaat.in – ie only if you want to claim your prize ;-) ]

2. Submit your colorful pictures with an equally colorful caption

3. Pictures with the maximum number of votes wins amazing prizes. (Psssttt…We allow you to cheat. Invite your friends to vote for your pictures)

Bonus Entry: Every person gets to submit just one picture. But we will give you a bonus entry for each friend of yours who likes our page. This may just increase your chances of winning. So spread the word and get your friends to participate too! (Only on the condition that they take you to Rishikesh if they win 😉 )

The awesome prizes we keep talking about? Read on below!


So splash your colors and share them on #PhotoKaari Contest

Contest Terms & Conditions

We will not forget – Happy New Year 2013

The year 2012 ended on a sober note for all Indians. Looked at another way, it brings hope for change. As the decade enters its teens, our New Year Greeting urges everybody to keep the youthful passion and energy alive to bring about a meaningful change for the future.

A very Happy New Year to you!

Play Video >>

Enhanced by Zemanta

The World didn’t End!!!

We were prepared for it but so not expecting this. The Mayans were right! The world did end on 21 December 2012. Well almost. We had to save the day. Don’t tell us you didn’t hear The Big BANG because we sure did have a BLAST!!! (Have a look)

Enhanced by Zemanta

Happy Dussehra

There’s exciting news coming up this Diwali, meanwhile Ideafarms wishes you a very very Happy Dussehra !

Social Apps – the small ideas, BIG Difference

We hope you had an opportunity to read our previous post on Social Apps. Carrying on from there, we thought we’d share with you some examples of Social Apps (apps using new-age digital technology and mobile apps to offer aid for emergency situations or Social causes) we came across and really liked.

These are three examples in three very different contexts. What qualifies them to be a part of this list together is that they are simple and relevant enough to make you wonder – “Hey why didn’t I think of that?!” – and have the potential to really make a difference. Or as we like to call it – #smallideasBIGDIFFERENCE.

So without further ado …

1. The Casserole Club

Arguably most might think that sharing food with those who can afford to order it out does not qualify as a Social Cause. But the potential of this idea combined with its simplicity is what makes it a part of this list. In their own words –

Casserole helps people share extra portions of home cooked food with others in their area who might not always be able to cook for themselves.

Casserole was born out of a desire to help bring communities together. There are a lot of people cooking food and many others who would greatly appreciate a home cooked meal. Our goal is to connect the two.

You can read up more on their website – http://www.casseroleclub.com/about. How it works is, you simply update whatever you’re cooking for the day on their website. The site builds up a menu of the various food updates for the day and anyone looking for a home-cooked meal can take their pick and order from the site. Eliminates food wastage and helps people staying away from home get a simple home-cooked meal. If this isn’t a neat Social App idea, then what is! If you’re from India you can just imagine the potential of something like this for the thousands staying by themselves away from home and craving “Maa ke haath ka khaana” – Mom-made food!

[Incidentally and its funny how these things work – came across this tweet just before posting this article 🙂 ]

2. Notfound.org

Another very simple and very brilliant idea. Which site does not after all serve up a 404-page every once in a while. And when there is no way you can control that, why not at least donate your 404 page for a greater good and donate it to notfound.org!

Across the European Union, thousands of children go missing every year. Thanks to the NotFound project, you can make a difference. Install our application and a picture of a missing child automatically gets published on every ‘page not found’ of your website.

The idea can be extended to so many different social causes. Wish it were applicable in India too. We would’ve gladly donated our 404 page! Dear Satyamev Jayate team, are you listening?!

3. Babajob.com

This one is a start-up operating right out of our own country – India – where understandably the need is greater. A focused job portal aiming to connect people from the middle and lower income group with employers looking for trustworthy, qualified workers. Job information in the informal sector usually spreads through word-of-mouth and technology intervention here helps job seekers find out about jobs they could not have known about otherwise and for employers to increase their range of finding trustworthy workforce. A great idea which helps people from lower strata of society find livelihood and improve their living standards!

Babajob.com is a web and mobile start-up dedicated to bringing better job opportunities to the informal job sector (cooks, maids, security guards, office helpers, etc.) by appropriately connecting the right employers and job seekers via the web, mobile apps, SMS, the mobile web and voice services.

Babajob was born as an experiment by Sean Blagsvedt, his step-father Ira Weise and Microsoft colleague Vibhore Goyal, to leverage the web, the mobile and social networks to accelerate the escape from poverty. It is an experiment — a possible solution to provide all levels of job seekers more with job opportunities while efficiently helping employers find suitable employees.

One look at their site though and you can see people using the site even for some more main-stream jobs like Sales and Marketing. The site provides a mix of web and mobile technology with ample human intervention to enable even the uneducated. We have not used the service ourselves yet but do plan to whenever we have a suitable opening and urge you to do the same. Do share your experience with us.

There are also other sites like “Rozgar Duniya“, “Village Naukri” and “Rojgar Mantra” we came across that help people from villages or Rural India look for employment.

[Translations for non-hindi speaking readers – Rozgar/Rojgar means Employment ; Naukri means Job ; Duniya is World]

Do let us know what you think about these ideas and share with us any other that you came across and found interesting or are working on yourself. We’d love to know more about them! We are especially interested in ideas where smart phones and smart apps are innovatively being used to provide help in the social sector.

Enhanced by Zemanta

Social Apps

Quick! A show of hands to see how many of you thought this was yet another post about yet another Social Media app? All of you?! Thought as much. Unfortunately, even a search on Google for “Social Apps” reveals a lot of Social Media apps and not any that matched our understanding of the term – Apps that can help / provide enablement to help with Social Causes.

The idea came to our CEO, Sunil Malhotra while watching the Satyamev Jayate episodes – Why isn’t anyone thinking of mobile solutions for the social sector?

Which obviously led to the question – Is someone thinking about Mobile solutions that can help?

Why Mobile?

Mobile phones are becoming the common man’s computer – available with all of us wherever we go and keeping us always connected – could they be used to empower the Social sector?

What is it about mobility solutions that make them perfect tools to become a vehicle of aid?

1. Their pervasiveness – in developing countries like India basic feature phones have managed to reach even into the rural areas.

A glimpse at the mobile market in India. (source: http://ibnlive.in.com/news/india-cellular-market-booms-but-not-for-operators/125678-11.html)

2. It’s a personal device and available with us wherever we go. In an emergency we naturally reach for our phones.

3. Simplicity of use – “ stripped of complex menus and navigation and even your kids have figured out how to use your phone better than you.

And just the basic fact that mobile solutions and smart phones have triggered everybody’s imagination and resulted in brilliant innovative ideas that touch every aspect of our life.

Let’s see some examples …

Close at the heels of the Satyamev Jayate episodes was the very unfortunate incident of the Guwahati molestation case. There was huge outrage and a lot of people expressed their anger and frustration, some through blog posts. Amidst all the outrage it was quite pleasant to see there was a sane voice of a young software engineer Shantanu (goes by @tantanoo on twitter) who wrote this post http://tantanoo.com/random-rants/2012/07/aftermath/ . In this post he explores ideas about how technology could come to the rescue in such situations. What stood out for me is that he peeks outside the proverbial box, into other boxes and draws parallels from the likes of natural defense mechanisms in the animal kingdom, from ongoing research in the Department of Defense and other apps developed across the globe (apparently there are quite a few of them out there!).

For example he talks about how maybe on the trigger of a button, the phone could shriek out loudly on your behalf (because let’s admit it, in most situations when we are caught off guard, though we do believe we need to raise our voice, we are not able to) or emit a smell so offensive (like a skunk does when its attacked) that the attacker is stunned. Do go through his post. Highly recommended.

It’s also heartening to see that someone has already made the first move in India. An Indian non-profit organization WhyPoll has launched a smart app called “Fight Back” which can help women fight sexual assault. The app lets women immediately alert friends and family if they feel threatened via SMS, email or facebook and they can in turn reach out to help or alert police who make help available faster. Similar apps are available and functional outside India too but its good to see someone make a move in the positive direction in our country too. The app and service I believe is currently available in Delhi and NCR only. Maybe a little more concerted effort is needed even from our authorities to recognize the value of such an initiative and roll it out country-wide.

First Smart App from India to help women reach out for help in case of a threat.

There were many such issues raised by the team of Satyamev Jayate – that are close to all of our hearts and we all feel something should be done about it. I am sure there are many ways in which technology and design thinking can come together in crafting effective solutions to address these malice. Much like pointed out in Shantanu’s post, a little out-of-the-box thinking is required, taking into account real-life scenarios and borrowing ideas from the life around us.  We would love to hear from you if you have any such interesting ideas or know of any Smart App ideas that have been / are being implemented in the Social sector. The iron is hot thanks to efforts like Satyamev Jayate. Let’s not let the fire die down!

Also Read:

Award Winning Case Studies @ Cannes Lions 2012

The Cannes Lions International Festival of Creativity is a global event held annually at Cannes, France. It took place from 17 to 23 June this year. The festival showcased some fantastic ideas and work from several creative professionals around the globe. We bring you some of the best work in interactive, digital, design and smart technology space that we found really interesting.

 

Augmented Mobile Experience

1. A Shadow QR code, that works using the sunlight’s shadow to give people a unique lunch shopping experience. This campaign won the Direct Lions Gold Award.

httpv://youtu.be/EvIJfUySmY0

2. BAND-AID Magic Vision: Featuring the Muppets, a mobile AR experience that turns any ordinary BAND-AID Brand adhesive Muppets bandage or box into a stage for interactive entertainment so that kids forget the pain and enjoy. This campaign won the Mobile Lions Gold Award.

httpv://youtu.be/FE2I6G2_ogk

3. An augmented reality (AR) app created to help find the best students while giving them a taste of what life is like as a Medical Officer. This campaign won the Direct Lions Gold Award.

httpv://youtu.be/oUNm_n61maU

 

Innovative use of Technology

4. An annual report that could only be read under sunlight. Crafted by mixing right ratio of the photochromatic colours, in order to render the report all white under artificial light. This campaign won the Design Lions Grand Prix Award.

httpv://www.youtube.com/watch?v=cahedLjFSmw

5. VIP experience for loyal customers of Red Tomato, by giving them fridge magnets in which with a press of a button, it would automatically place an order for their favorite pizza. This campaign won the Mobile Lions Gold Award.

httpv://www.youtube.com/watch?v=WFji6MbyxOI

Innovative Technology for mobile

6. Google partnered with Coca-Cola to create a mobile app that lets you gift a Coke can through a special vending machine anywhere across the globe to a stranger. This project won the First Cannes Mobile Grand Prix.

httpv://www.youtube.com/watch?v=45Z-GevoYB8&feature=player_embedded


Ideas that can make a difference

7. Catching people while they’re already bleeding, by putting a simple marrow registry kit into a box of over-the-counter bandages, and turning an everyday act into a chance to save a life. This campaign won the Grand Prix for Good Lions Award.

httpv://youtu.be/ZG8NxjlyUxU

8. Minus One is a simple, one-step initiative to save fast-disappearing forests. A green initiative by Samsung Printers. This project won the Media Lions Silver Award.

httpv://www.youtube.com/watch?v=KThJoYt4ml8

9. American Express created Small Business Saturday, a new shopping day right after Black Friday, to help small businesses get more customers. This campaign won the Direct Lions Grand Prix Award.

httpv://www.youtube.com/watch?v=rIYHjs1vEAo

Related articles

Enhanced by Zemanta

Jugaadonomix – The real picture

Jugaad popularly referred to as ‘frugal-innovation’ has become quite a buzz-word. Borrowed from Indian colloquial for “a quick fix”, Jugaad is being touted world-wide as the “frugal and flexible approach to innovation”. HBR defines Jugaad as …

…” a Hindi word that loosely translates as “the gutsy art of overcoming harsh constraints by improvising an effective solution using limited resources.” Jugaad is an antidote to the complexity of India: a country of mind-blogging diversity; pervasive scarcity of all kinds; and exploding interconnectivity.

Which according to us is not quite the complete definition. Hailing from the land where this word originated and seeing it in play all around us, on a daily basis, for so many years, we do believe we understand the essence of the term and hope this post will help communicate it. You see a “quick-fix” is just that – a “quick-fix”. Sure it applies innovative thinking – a brilliant spark of inspiration that can help you overcome a problem and find a solution – but one that will hold just long enough till you can find a permanent solution to the problem. Or maybe even in situations where you don’t actually need a permanent solution.

Jugaad can be thought of as a survival tactic. It is sometimes even equated with street-smartness. It could be a safety pin to hold together a rip in your shirt, old gift-wrapper paper kept to be reused, a tape to fix a broken pair of spectacles. Does it work? Sure. Is it safe? Is it sustainable.

In the same vein, do examples like Tata Nano actually deserve to be filed under Innovation? Is it actually alright to make a car cheaper while compromising on the safety of the parts and technology used?

Here are a few pictures we illustrated as well as collected from our environment to depict examples of Jugaad to you. We leave it up to you to draw your own conclusions by the end of it.

A coke bottle being used a water sprayer
Broken spectacles fixed with duct tape – Safe? Sustainable?
Safety pin used to fix slippers strap – Safe?
Dipping tire in water to detect location of puncture – Hygienic? Fool Proof?
A village kid playing with his toy(tire) – Safe? Clean?
Vehicle made by mounting diesel engine on wooden cart – Safe? Sustainable?
Ladder and wooden sheet used for shade – Safe? Sustainable?
Sign board used for shelter and living – Safe?
Make shift saloon by road side
Make shift saloon by road side – Hygienic? Sustainable?
Carrying multiple jars on one bicycle
A mobile store on a bicycle using sacks as shelves – Sustainable?

Like we said, the above examples of Jugaad can be tested against measures like safety, sustainability, fulfillment of one’s desires or aspirations, to see whether Jugaad should actually qualify at the same level as Innovation. Is “good enough” enough? We welcome your comments.

Here are some more interesting reads that you might want to read:

  1. Jugaad has hurt India a lot
  2. Use Jugaad to Innovate Faster, Cheaper, Better
  3. Can ‘Jugaad’ Get to Core U.S. Problems?
  4. Frugal Innovation: Lessons from Carlos Ghosn, CEO, Renault-Nissan
Enhanced by Zemanta

Great response for our Ladies’ Oracle app!

Our very first game The Ladies’ Oracle has been out there for quite a while now on the Google Play Store (Android Market) and it has been getting a great response and from users worldwide! The game is so well liked that it has already crossed the ten thousand download benchmark – through just word-of-mouth.

Originally a classic book (written by the famous Heinrich Cornelius Agrippa),  we adapted the Oracle to be a pocket friend that can help you through any situation of your day-to-day life *wink*.

 

 

And we have been overwhelmed with the great response the app has been getting. Some say the app was hugely accurate (all credit to Mr Agrippa). Some users even asked us  to make the app for tablets and other smart app platforms !

We are so happy you guys are having fun playing it. And we do plan to keep improving the application and for that we would love to get your feedback. If you haven’t already played it, download now and play! Give us your feedback on how we can improve it for you.

You can read more about Ladies Oracle in our blog-post. Also, you can head to the Google Play now and download the game.

Enhanced by Zemanta