Why your business needs design thinking induced customer-centric website?

“If your business is not on the Internet, then your business will be out of business. – Bill Gates”

27+ million searches happen every hour on the Internet. One of those searches could be for you, and for your business. Your organisation’s website is where your customers, employees, business partners, competitors and even investors can find you.

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Once you’ve set up your web presence, it needs to be constantly revisited – to keep it in sync with the changing times as well as to cater to your customer’s ever changing needs.

Here are some thoughts to consider for your website:

  • Customer is the king/queen and should be well informed – Most consumers head straight to a brand’s website for information; they look for a one-stop shop for all the valuable information they need. Your website is the online brochure of your business, products and services, promotions, upcoming events. Making sure relevant information is available, can help influence people’s perception of you and your business. Applying the Design Thinking methodology, the online medium can be refreshed from time to time. Empathising with your customers, for instance, can help make sure you provide value to your loyal customersdownload
  • 24/7 accessibility to cater to a wider market – To be available during off-working hours, with customers having the convenience of browsing through your services at their convenience, is a great selling point. To increase your reach and be more customer centric, you can have a live chat window to answer queries from global clients spontaneously, throughout the day. Along with social media platforms like Facebook, Twitter and Instagram, these two-way communication channels help you gain insights into your market that other channels just cannot provide. Grievances vented out through these media are a goldmine of opportunities to enhance your brand value, and retain your customers.
  • Testimonials from existing customers – Reviews and testimonials on the site play a big role in boosting sales, as it influences a customer’s purchase decision. Actively seeking out your star customers can help you test and iterate new ideas.
  • Customer support – All too often the FAQs of brands answer fictitious questions that businesses imagine their customers to have. Using the communication channels mentioned above, the actual FAQs can be developed. This will not only help customers save their time, but more importantly, will prevent frustrating experiences. A win-win for your brand recall and your customer.

A well designed, customer centric website is the most cost-effective and impactful tool to attract and service customers. All that is needed is keeping in mind their perspectives.

So, when was the last time you revisited your website? Does it still create a strong business impact? How about incorporating Design Thinking to rethink your web presence?


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Why your small business needs an online presence

Website benefits

Spaces, Disruption and Design Thinking

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How important is the space in which you conduct a design thinking workshop? Cant it happen in any room, in any building, with any set up?

When we explain to clients and people that we need to check out the venue before conducting a Design Thinking Intro workshop for them, it is usually met by a baffled response. So I will attempt to explain the relation between spaces, people and design thinking.

Do you remember the last time you went to a beach?

When you arrived there, what did you feel like doing?

Let me guess, you wanted to go on a long walk to explore the place to eventually find a quaint, indoor café where you could catch up on some reading…
…probably not!

Your first thought was actually to take a quick dip in the cool waters of the ocean, and then come back and lay on the beach chair, soaking in the sun and drinking a chilled beer.

However, if I changed this setting to a small town in Himachal Pradesh, India, you would probably want to do all the things I mentioned above – “go on a long walk to explore the place to eventually find a quaint, indoor café where you could catch up on some reading”

The point I am trying to make, in a round bout way, is that a space and its vibe influence your actions and your vibe.

As a refreshing change, we recently facilitated our nth client workshop, in a space that was really conducive to our purpose. And as we had imagined it was one of the most successful workshops we have witnessed.

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This is because a space and its vibe influence your actions and your vibe.

When you replace isolated desks with hexagon shaped tables and replace walls with surfaces on which you can write and paste, post and project, you disrupt the minds of your participants. You force them to discard their ways of working and explore new alternatives.

Design Thinking is usually described as a problem solving methodology. But the true value of it lies in its mindsets. It is these mindsets of design thinking that make it such a widely applicable process and it is these mindsets that help change the culture of organisations.

Hence I believe, that if Design Thinking were to be practiced in spaces that supported the mindsets it preaches, then the success of Design Thinking is sealed.

In the end, I would like to leave you with ideas you can use to disrupt the spaces in which you work, workshop, meet, brainstorm, etc.:

  • Change the way tables and chairs are arranged– let things be staggered and look chaotic, it’s better that the predictability of symmetry
  • Add some colour – Though formal corporate clothing and aesthetic says otherwise, people like colour
  • Play some music whenever you get a chance – it helps to get people out of their own heads
  • Find ways you can get people to move around 3-4 times through the day – no one likes stagnation.

If you have more ideas, add them in the comments, and we shall build this list!

Design Thinking – A Roadmap to Success for Startups Design Thinking can help startups understand that they're solving the right problem

Start-ups are new entrants who want to inculcate the best practices in their B2C businesses and Design thinking is one of the best means to it.

Companies and individuals running a start-up business, which have been funded by Indian Angel Network, were a part of the Interactive session on Design Thinking, last week. When it comes to start-ups, micro, and small enterprises, the size of the company and their limited resources target them towards one innovation model rather than the others in order to find their competitive place in the market. Design thinking helps them to find the best possible solution, while attaining the economies of scale.

Design Thinking for Angel Investors

An interactive talk for members of Indian Angel Network was attended by  startups and business leaders from different business fraternity like media, IT, finance, fashion and lifestyle. It was a very warm and interactive session, trying to understand the problem from the user’s perspective, discussing their current situation and brainstorming on the relevant solution. Experts at Idea farms, gave the users a broad approach to problem solving, using live video streaming of several business cases and conducting few role plays. The design experts at Idea farms also learnt a lot from this interactive session as they are in a constant mode of reinvention. This session was an eye opener for many entrepreneurs and provided them the roadmap to reach to the next stage, for implementing their ideas. The next step to mastering the practice of Design Thinking is to enrol for a specialised 2- day workshop in Design Thinking.

So folks, let’s get started and master the art of design thinking, to bring unprecedented revolution in our line of business and be on a continuous growth trajectory.