Ande ka Funda – A model for organisational innovation

We came up with this egg-shaped model of organisational innovation that we like to call the Ande ka Funda and thought we will share it with you guys.

Demystifying the title for you (its in Hindi …)

Anda = egg

Funda = Concept (we believe it stems from the word Fundamental)
Therefore, by “Ande ka Funda” we literally are trying to depict the concept of organisational innovation using the growing and self-nurturing egg as a metaphor.

An organisation that innovates needs to practice innovation at its core, which means first bringing innovation in its business model, its processes and then innovating its products – this will form the yolk of the egg shaped model. To support this initiative of innovation you need to have a flexible jelly like pool of resources that can keep innovation afloat and act as a cushion. This cushion is then wrapped with a membrane of technologyculture and ecosystem that will provide the necessary energy and resources required to enable innovation at your core. All this is then enclosed in a shell of the brand that will protect the soft and fragile interiors and yet lets it interact with the external world.

We also have for you quick-tips or questions that may help your organisation kick-off its innovation program that you can get by downloading this poster.

(Feel free to blow it up and print it or even share this link with others!)

( P.S: Don’t forget to give us credit for it!)

Egg shaped model for organisational innovation

 

download_pdf_icon Download the poster

Get in touch with us if you want to know more or need help with your innovation program.

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Tata Bye Bye – The Great Debate

Tata, the flagship Indian conglomerate, reaped rich benefits of the free publicity (rumoured to be to the extent of Rs. 500 crores) by announcing the Nano. The company was praised for its frugal innovation.

Image Reference:http://www.crazyengineers.com/wp-content/uploads/2011/12/Tata-Nano-Starter-Motor-Replace-Tata-Motor.jpg
What followed after a status update by Sunil Malhotra was this Facebook battle of wits on 26th March 2012, between Umesh Nevgi and Sunil Malhotra on the relevance of the world’s cheapest car, Tata’s Nano.

We reproduce the great debate for you here and welcome your perspective

Hi Sunil, I have not read any market report or feedback on the Nano. However, I wonder whether is it still not a better & relatively safer option and, hence, an upgrade worthwhile for the numerous families who ride three-up or four-up on a scooter through the busy lanes? I understand this was the vision of Ratan Tata behind it.

Umesh, vision is an outmoded concept IMO. Ratan Tata, no disrespect to his calibre or great achievements, screwed up big time here. The Nano is the outcome of the idea of someone sitting in a customised S-Class Merc and looking at life around him through tinted glasses (all puns intended). How far removed from reality can anyone get? The many plusses in the run up to the launch of the 2000 dollar car are completely overshadowed by the sheer irrelevance to the context of the customer. Sorry, but in my book the only phrase that comes to mind is regressive innovation.


Sunil, product placement– imho – is not an outmoded concept – not yet at the least. There is a place in the marketplace for a Nano to a S-Class Merc and beyond – to suit every pocket, need, want, wish and whim. Admittedly, the Nano may not be an ideal car (I did read some questions raised about its safety levels), however– let’s face it- it is a no-frills car. This itself perhaps should not be the reason for writing off this car altogether. Hopefully, the safety aspect does get improved – within the given cost constraints – for the next upgrade of this car. Finally, as for any product from a toothbrush to a car, striking the right balance between its cost and its quality is always critical. Key q : Is the Nano of today really a more dangerous vehicle on the roads than a scooter ridden – rather perched upon precariously- by a family of four in a busy rush-hour traffic? If not, then would we still call this ‘innovation’ regressive?

I agree with most of what you say but that is a product centric view at best Umesh. From a social relevance perspective, aspiration and image of the target segment have been ignored. Not intentionally maybe, but overlooked at the very least. One is not writing off the car at all – it is a great example of no-frills product engineering. But it has failed the test of the market and the consumer. There are hardly any Nanos on the road 3 years down. That speaks for itself. Hail the market. Hail the intelligent Indian. BTW the starting point imho of the scooter is what I’ve always questioned. My early take even before the launch were published 3-4 years ago in a slightly different context. Car Ke Side Effects
Prophetic or not, you decide.

Download the PDF

Hi Sunil, enjoying this debate… reminds of our hostel years. Read your article – great stuff! I can see where you are coming from – your concerns et al – and I would tend to agree with many of the points/concepts within… corporate social responsibility, the risks of creating a problem while solving another, the legacy of ‘do now, think later’ policy. Social relevance – a key issue indeed. However, I would largely disagree with shifting the entire responsibility for social implications of any product towards the corporate world. The government and – more importantly – we the people shoulder a much MUCH larger responsibility for this. The softer side of this issue – the need for traffic literacy, discipline & fairness on the roads, compliance to law – would need to be met rather through an efficient system of rules & regulations – including extensive monitoring for compliances and severe reprimands/penalties for any non-compliances to such laws. Such an onus for – in your words – a holistic and sustainable approach rests primarily on the lawmakers and the populace alike. Same would hold good for the infrastructure – or, more precisely, the current lack of it. One can not penalise or hold responsible the Tatas for this – beyond their share of responsibility, of course. Secondly, although a climb towards an ideal & disciplined world is the ultimate target, such improvements seldom come in large leaps and often come in baby steps. I reckon the Nano is one such baby step – faltering though it could be. My main support for the Nano rests on the fact that it upgrades the scooter-riding four-up family towards a relatively safer commute. This by itself has a significant social relevance, I hope you agree. If solving a larger problem means living with a new & relatively smaller problem, then so be it. We now then resolve the new smaller problem. One point I would however differ on with the Tatas is that, I think, in the rush towards the world’s cheapest car, the Tatas set themselves super-ultra-low cost and, thus, safety targets. Increasing the cost target to, say, double the current target would have helped to achieve higher safety-levels and, as a byproduct, also control the projected sudden and exponential volume explosion.

Beautiful point about Tatas having set a low target (pun intended), Umesh. That’s what irked me about India’s best brand.

 

Good pun, Sunil. I better understand your irk now. Not having a direct exposure to the Nano, I am not aware of all the issues related to this car in the field. I do find the original intent of bringing the car to the masses as worthwhile. However, based upon the reports I have read, Tatas seemingly have cut large corners and gone overboard in their zest to come up with such a cost-effective vehicle. Hopefully, they now rectify this and come up with a better balance between the cost and the features – perhaps a Micro than a Nano.

LOL! Now that they have proven the low-cost point, they should perhaps think of repositioning it as a campus vehicle for students in the US. And, yes no excuses for compromising safety.

 

Sunil, now that we have discussed and decided to evolve the Nano into a Micro – repositioned with better safety features and a slightly higher but relative to the market still a lower price, this executive decision just simply needs to be conveyed to the Tatas. :)

Hahaha! On a more serious note, corporates (I just made a typo that works even better- corpirates) would be better off moving from business cases to business causes, don’t you think. But they will never get it.

That’s a bit harsh on the corporate world, Sunil – I think. Tatas may have got the balance wrong, but that seems to be just a case of a business strategy gone upside down – can be still rectified at a cost, market forces will ensure that anyway. I reckon the crux of the issue here – the lack of infrastructure / traffic literacy / discipline – boils down to the lack of a strong will from the governments over the years to improve the system in parallel. A willing & empowered governance can literally work wonders to the system and be complimentary to the works of entrepreneurs like Tata – and then the consumer wins. Remember Paan Singh Tomar : bihar mein to sirf baagi rehte hai, asli daaku to sansad mein rehte hai. Perhaps too strong/filmy/exaggerated/”generalised a statement that is, but – unfortunately- not totally opposite from the truth either.

Call me disillusioned. Doing business in India has never been easy especially for those who do not want to bend the rules for their own selfish needs. The Government has been the main culprit, but what sustains Government apathy is the need for greed and power by corporates and our hugely corruptible media. Let me hasten to add that Tata is one of the few companies that has always upheld ethical practices and is a role model for the whole world. It might even be the only Indian Corporate in my book that is incorruptible. But that is the topic of another discussion. But the rest of India Inc. – the less said the better.

Sunil, I fully understand your disillusionment and frustration. I also share your views on Tata (and hence my hesitation to blame them). Tata is perhaps the only visible one, however I am sure there are few more – including one I know in Okhla Phase I, albeit in minority. However, in spite of all the adversities, stay positive – that is the only way to beat the system… eventually. Look at it this way – at the end of the day, not having bent the rules would bring in the inner satisfaction to oneself that having joined the ‘club’ would never ever fetch in. Easier said than done –  however this would always remain THE challenge. It is more than a marathon – stay put and stay the course, my friend. I assure you – the distant & faint light at the end of this long tunnel is not of any train.

Read the original debate on Facebook

Download – Car ke Side Effects(PDF),  Innovation 101 – The Jugaad phenomenon,  Car Ke Side Effects

Innovation for Leadership [Video Mashup]

Sunil Malhotra, our CEO (or the Chief Instigator as we like to call him) was invited to conduct a workshop on Innovation  at a MNC recently. As a precursor to his presentation, and to welcome back people for the post-lunch session, we put together this mashup of videos. We share the video here as a quick capsule for anyone in a leadership position to understand what they need to do to run a sustainable innovation program in their organisation.

<Disclaimer: There is nothing original about this presentation>

httpv://www.youtube.com/watch?v=xTTwkMv5r9E

Let us know what you think. We would love to hear your views on the topic.

 

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Videolog – An interview with Mr. Joan Kluun (Former MD – Waterloo B.V.)

Last week we had the honor of having in our office Mr Joan Kluun – former MD, Waterloo B.V. Ideafarms had worked with Waterloo and helped them design their Product Selection Guide (PSG as we like to call it) back in 2003. Almost 10 years since PSG and we are fortunate to still have a warm place in his heart, which was validated by the fact that he quickly agreed to give us an interview about his experience of working with Ideafarms. An interview that just started as his feedback on working with Ideafarms, soon grew into something much more insightful. Mr Kluun shared with us his valuable views and opinions about the need for a solution like the Product Selection Guide in the HVAC industry and how it can especially be a useful tool for any user given the current technologies and interfaces. Which is what gave us the idea of sharing it with all of you via this videolog. The Product Selection Guide is an interactive Sales Configurator we had designed and developed for Waterloo B.V back in 2003. You can read more about the solution here, or jump straight ahead to the interview.

The Interview

Mr Kluun shares with us his need for the Product Selection Guide at Waterloo B.V.

Back then, a solution like PSG, Mr. Kluun says was at least 10 yrs ahead of its time and according to him this solution now has a lot of potential, especially with the advent of multi-touch interface and portable devices like the iPad and Android tablet. Watch what he has to say about the future of Sales Configurators like the Product Selection Guide.

Mr Kluun also talks about his experience of working with Ideafarms. This one will make you smile for sure :-)

And also have a look at some of the pictures from his visit here

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ReMIX – a property search Android solution by Ideafarms

If you had a chance to read our earlier post here, you would probably agree with us that despite the vast array of solutions available in the market today, property hunting is still quite a tedious task for anybody. There is a clear need for a simple yet effective solution that will be available for the user at her point-of-inspiration! Which is where a smart phone comes into the picture.

There is a distinct value that a mobile solution and especially one on a smart phone platform brings to the user.  Smart phones today have practically become an extension of our being; our personal information, wants, needs and traits are all captured within our smart devices. We carry them with us on our person and it’s available with us wherever we go. It is little wonder then that if you are a smart phone user and are also looking for a house, your first instinct will be to look for an app that can help you do just that.

Which is exactly what ReMIX (Real-Estate Mobile India X-change), an Android solution by Ideafarms is designed to do. ReMIX comes packed with features like:

  1. A visual & interactive map-based navigation
  2. Location-based property listing
  3. Property listing and search – for buy or  rent
  4. Filtering of selections based on a user’s needs
  5. One-tap to connect with property owners / agents
  6. Remember properties and mark for future reference
  7. Set Alerts
  8. White-label product

All of these features and more, backed with our User Experience Design capabilities, ensure that you will have a handy and easy to use solution available with you when you go looking for your next house.

A White-Label Product?!

Did the words ‘white-label’ catch your fancy there? Yes, ReMIX is actually designed as an offering for existing Real Estate Classifieds Portals / Realtors / Real-estate Developers to integrate and offer as a value- add to their existing suite of solutions for their smart phone users. On purchasing a license of ReMIX, all you need to do is hook-up your existing database with ReMIX and you can have your own simple-to-use, branded application available for your smart phone users practically from tomorrow! In effect, we are taking away the headache from you of spec-ing out and developing a solution in-house. You can leave those nitty-gritties to the experts – us –  and have a spanking new Android app in the Android-Market with zero time to market!

All this sounds interesting and you want to know more, get in touch with us. You can email us at its[dot]MAGIC[at]Ideafarms[dot]com and we will be happy to set up a demo for you.

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The 2012 Auto Expo in Delhi


The 11th Auto Expo, 2012 is the hottest topic in Delhi and for all the right reasons. While the hot wheels were the main attraction, it was also interesting to see a lot of brands getting innovative in the use of new-age technology and social media effectively to engage the audience.

People walking around the car stalls and liking their favorite brands on Facebook was a common sight at almost all the brands at the Expo. The ones who stood out the most were brands like  Ford who had distributed RFID bands to the viewers to walk around and “like” their favorite cars.  Suzuki had people register at the main entrance and you could walk around liking your car at the kiosks next to them. If you liked a car, your face appeared on a large display which also had a ‘like’ counter. They had also used Android tablets and the Microsoft surface technology as attractions to play around with. Toyota also had an interactive “Make My Car” display and  Hyundai had invited fans to be chosen as  Hyundai ambassadors for the event.

 

What stole the show for me though was the “Flying car” by Chevy.  Imagine a car on display that just levitated and started moving towards you!

[P.S : Brownie points to you if you can guess how they made the car fly ;-)]


httpv://www.youtube.com/watch?v=fOtKMY7ELzc

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Predictions for 2012 – Ideas of the week 30 Dec 2011

This is the last post in our series of ‘Ideas of the Week’. Since this is also the last blog post of the year, we thought we can end the year by sharing with you some predictions for 2012 that we have been reading and find interesting. So here goes, without much further ado …

Predictions for 2012

1.Web design

a) The Definitive Guide To HTML 5

2.  Mobile+Technology

a) Best Tech Predictions Of 2012
b) Twelve Mobile Predictions for 2012

4. Social Networks

a) Five social network predictions for 2012

5. Internet networking + Cloud computing

a) Nimbula: Cloud Computing Predictions for 2012
b) Networking 2012: Analysts predict what’s ahead for the industry

6. Marketing

a) Internet Marketing Predictions for 2012

This week’s post compiled by Bhaskar

 

Ideas of the week 23rd-Dec-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

1. IBM: Mind Reading machines will change our lives
Minds+Machines+Lives

In five years, we’ll simply be able to think something, and a computer will respond. That’s the vision from IBM. which just published its “5 in 5” ³ forecast, which attempts to predict five technologies that have the potential to significantly change our lives in the next five years.  More

2. City Fireflies, An Urban Video Game Whose Screen Is A Building
Video Game+ Computer Vision technology+ Smartphones

City Fireflies is a simple game that looks like tons of fun: Players cluster in a plaza in front of a large video screen showing a grid of 8-bit-looking “enemy” characters, which is superimposed on a live video image of the physical plaza itself. More

Read More: City Fireflies

 

3. LYTRO: The Biggest Thing To Happen to Photography Since Digital
Innovation+Camera

This Camera couldn’t  care less about focus . Lytro’s Technology is pretty simple. With this camera you can focus anywhere in the picture, change the light levels – and presuming you’re using a device with a 3-D ready screen – even create a picture you can tilt and shift in three dimensions. More

 

SEE ALSO : Lytro Camera Interactive Gallery Lets You Try The Magic Yourself [PICS]

 

4. 4 Big Trends for the Future of Sustainable Tech
Planet+Trends+Sustainabilty

 

Saving the planet and cutting down on emissions is a good thing, but who says you can’t have a little fun while doing so?“Sustainable” and “green” tech can seem boring, but the next generation of technology isn’t just good for the planet – it’s pretty darn cool to boot. More

 

5. Photographer i is a new interactive magazine designed specifically for the Tablet
Tablet+ Interactive+Photography

Photographers i is a new tablet magazine The magazine offers readers a behind-the-scenes look at photography, covering every genre possible – outdoor and studio photography, photo-journalism and fine art, editorial and portrait, and more. More

 

 

 

 

 

 

This week’s post compiled by Sanchaita Dey

Ideas of the week 16th-Dec-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

1. Design by Nature
Design+Design Thinking

In the minds of designers and those who have a soft spot for design, Maggie Macnab is perhaps, a household name, especially when it comes to concepts and ideas behind meaningful visual messaging. If you think you learned a lot from reading her other comprehensive volume, ‘Decoding Design: Understanding and Using Symbols in a Visual Communication’, then be prepared to make room for what you will gleam from ‘Design by Nature’ when you give it the chance it deserves. More

 

2. Apps For The Environment
Apps+Mobile+Environment

Last June, the Environmental Protection Agency launched a competition called Apps for the Environment, to find new uses for its data, much of which either never sees the light of day, or is poorly presented or difficult to understand. More

You can also find all the submissions here.

 

3. Ford Teases 2013 Fusion With Logo Recognition
Ford+App+Branding

Ford has launched an iPhone and Android app that is activated by pointing the phone’s camera at a Ford logo — either on a car, online or even printed on a piece of paper. When the app reads the logo, it activates a 360 degree version of the new model, which you can use for a virtual driving course. More

 

 

4. A Crossword Puzzle That Doubles As A QR Code
QR Code+Marketing+Idea

Filmmaker Christian Svanes Kolding sees an opportunity for QR codes to be more than just lame marketing tools. More

 

 

 

5. Your Car Is The Next Advertising Battleground
Contextual Advertising

Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald’s just down the street. More

 

 

 

6. The Cult of Ideas
Ideas+Innovation+Design Thinking

The Cult of Ideas is a dangerous cult lurking within the field of corporate innovation. It is a disturbing cult in which members worship massive numbers of ideas above all else. Sadly, however, the ugly truth is that the cult of ideas can stifle creativity and inhibit innovation. More

 

 

 

________________________________________________________________________

Meanwhile the idea of the week at our Garage Sale

Real-time Proceedings Manager

Easily manage any last-minute changes to the sequence of your event – be it the speakers or the presentation. More

 

 

 

 

 

This week’s post compiled by Nitish Sharma

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Property Search – RemIxed

Today’s Real Estate Marketplace is filled with a great many Online Exchanges whose primary aim is to empower the consumer to get closer to his dream property. Today’s consumer is aware of the market, knows how to filter and select and has a whole host of services from dedicated agents to Market Exchanges to help him in his selection process. All he needs then, is dedicated time to search for properties – be it on his computer screen, or driving around with his agent.

But consider this,

He doesn’t  always want to drive around looking for a house but would love to find a house when he is driving around
He is very busy and is constantly on the move
He doesn’t always have those few hours to spare and he doesn’t  always know multiple agents who will get him that one house he wants
He’s not always inspired by what he sees and rarely does he find what he wants at the time that he wants it

Property search obviously, still is, a long drawn out, tedious process. At Ideafarms, we’ve turned this whole business of Property Search inside out. We researched the market, drank endless cups of coffee discussing realities with Agents, scraped through the internet looking at technological solutions, and built on our own User Experience study searching for property for our own office premises. Here’s what we realised :

You can’t plan inspiration – that perfect property won’t always wait for agents or portals.
You can’t always plan time – You just have to use it.
And you can’t plan somebody’s property – It is still a very personal decision

We are User Experience Consultants. Understanding people & their interaction with their environment and in their context is our bread and butter. And today, we’ve gone and put our money where our mouth is, literally. Our belief in our experience is so strong that we invested our time, money and resources into creating a solution for users like us who, while still dependent on Agents and Exchanges for property, have the need for something more in tune with their current needs.

The user, like us, is Mobile and his eyes and hands are always glued to the phone. For him, there is nothing more personal than his phone which is with him everywhere he goes. If that is what gives him his inspiration, then that’s where our solution needs to be.

We’ve called our solution Remix, simply because we took the best of what current solutions have to offer and added our experience and brand of creativity to it. It also helped that we had an acronym to fit it well! – Real Estate Mobile India Exchange.

Remix has been built on the Android platform – for today’s changing user and his evolving needs. We believe it augments every solution that exists today to help anyone interested in Property.

We’d love to see it do the same for you.

Get in touch with us.
its.magic@ideafarms.com

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