Ideas of the week 18th-Nov-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

 

1. The classic arcade game- Asteriod gets a modern spin
Technology+Innovation

Asteroids, has now been given a futuristic make-over by eye-tracking and eye control specialist Tobii. Built as a free-standing arcade game, EyeAsteroids players use only their eyes to aim and fire a laser at flying rocks and save the world from impending pulverization More

 

 

2. The learner’s shoes
Learning+Technology

Studies in learning patterns show that even children are quite comfortable exploring different pathways  if they are provided with the right resources to do so. The ‘Hole in the Wall’ experiment was one of the earliest to catalogue self learning in young children using free technology resources. The journey from there to the iPad used by very young children to explore learning in an environment has been varied and interesting. More

 

 

3. Enter the world of Nat Geo
Augmented Reality+Innovation+Technology

Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel’s content from around the globe.People could immerse themselves in different scenes such as dolphins, leopards, space landings, dinosaurs and other amazing things. More

 

 

4. Eye-tracking computer interface for the disabled
Technology+Innovation

The Eyeboard system is a low-tech eyeball-tracking device that allows users with motor disabilities to enter text into a computer using eye gestures instead of a physical interface. More

 

 

 

5. Providing products and services for the so-called bottom of the pyramid
Innovation+Mobile Technology

Movirtu is a for-profit social enterprise that provides innovative mobile technology and business models for wireless telecommunication service providers in rural poor communities in sub-Saharan Africa and South Asia. It enables shared access to basic mobile-phone services for people earning less than $2 a day. More

 

 

6. A visualization of tweets that happened on 11.11.11
Innovation+Design+Technology

This clip is a visualization of all the Tweets mentioning 11:11 on 11.11.11. Each “1” is a location that moves with the conversation on Twitter. Their scale varies depending on the volume of Tweets posted from the location they represent. You can see the main wave move from right to left, and then a second one that occurred at 11 p.m. around the world. More

 

 

7. Benetton’s  ‘unhate’ campaign
In The News

The Italian clothes company launched a campaign called ‘Unhate’ in which leaders from opposite sides of the political and religious divide appear to exchange kisses.In a moment of darkness, with the financial crisis, what’s going on in North African countries, in Athens, this is an attitude that can have positive energy.More

 

 

 

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Meanwhile the small idea at our Garage Sale

Product Selection Guide

A step-by-step product configurator that finds and suggests products based on the need specified by the user. More

 

 

 

 

This week’s post compiled by Karan Guglani

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New Year’s Greetings

It’s a tradition here at Ideafarms to wish our loved ones with a New Year’s greeting every year. These greetings are usually based around a theme and we incorporate a good mix of our design and technology skills to make it as interactive and fun as possible.

Here we have compiled some of the greetings we made in the past years.

1. 2011 – Ideas behind Inventions

A fun animated greeting card exploring the idea of how some of the great inventions took place.
httpv://www.youtube.com/watch?v=EuZGWSyWVNk

2. 2010- Heal the World

[wptabcontent]2009 was an impactful year. The year that the world was deprived of one of it’s greatest legends – Michael Jackson. The same year the UN Climate Change Conference – Hopenhagen took place. Our greeting was a tribute to Michael Jackson and the message he left us with – Heal The World …

3. 2009:  9-the magical number
The magic number 9 was the core element in this interactive greeting to welcome in change for the new year – the year 2009.

 

4. 2008: Just take our WOR(d)K for IT ! 😉

5. 2007- Whose time is it anyway
A fun animated greeting. Notice the world clock? It shows your time as well as ours.

Do stay a while!

6. 2006-Think, Feel, Act …
[wptabcontent]2005 was a year that was wrecked by multiple calamities. Our greeting for the new year was urges people to think, feel and act in time and to usher in a hope for a safer and happier new year.

 

 

If you like what you see and would like us to make one for your organisation, drop us a line here. We would love to cook up something good for you too

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Ideas of the week 11th-Nov-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

1. A Gadget Draws Water from Air, Inspired By A Beetle
Science+Technology+Innovation

An example of biomimicry, Edward Linnacre’s Airdrop harvests moisture from “dry” air to water crops in arid regions. more

 

 

 

 

2. An ATM designed for illiterate users
Technology+Usability

India has developed an ATM that taps biometric technologies to make it suitable for use by illiterate and semi-illiterate populations. more

 

 

 

 

3. Gamification In Play At Enterprise 2.0
Game+Idea+Innovation

Gamification is the application of game-like techniques for user engagement to applications that need not be games per se. more

 

 

 

 

4. Solar Powered Battery Charger Tweets Your Energy Savings
Mobile+Innovation+Technology

The Changers Solar Starter Kit captures solar energy that can be used to charge various tablets and smartphone. more

 

 

 

 

5. Mobile app that could change the way you book taxis forever
Mobile App+Usability+Idea

Now it is always possible to find taxi without flailing your arms on street corners for 10 minutes or booking one an hour in advance. more

 

 

 

 

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Meanwhile the small idea at our Garage Sale

Virtual Guide – Installation & Maintenance

A tool to help the on-field trainer collect the right training instructions for the day. More

 

 

 

 

 

This week’s post compiled by Alok Kumar

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Ideas of the week 4th-Nov-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

1. The i-Pod’s inventor creates a self-learning thermostat
Innovation+Design+Better Living

The nest thermostat is a self-learning, self-programming thermostat which is gorgeous, intuitive, and more necessary than you think. More

 

 

 

2. Shoe for visually impaired
Innovation+Technology+Humanity

A shoe that helps visually impaired people walk around without any stick by alerting them about their environment. More

 

 

 

3. More Than Facebook: The Time Is Right For Social Business
Social Media

The era of social business is here and it is becoming clear just how transformative it will be. But many are still asking, “What does social business really mean?” More

 

 

 

4. Why You Won’t Hear About the Next Solar Tech Breakthrough
Innovation+Solar Energy+Technology

Climate Progress reports that the latest, greatest breakthrough has, in fact, already happened. It does have a cool name-the optical cavity furnace. More

 

 

 

5. The Future of Trash: 4 Ways Tech Is Improving Recycling Rates
Technology+Environment+Recycling

The world is now inhabited by 7 billion individuals, and as you can imagine, we produce a lot of trash but there are several ways to go about this improving recycling rates and reducing waste. More

 

 

 

6. Amazon ‘Flow’ App Brings Image-Recognition Purchasing to iPhones
Augmented Reality+Image recognition

Amazon has unveiled an augmented-reality iPhone app that allows users to find information about products around them.More

 

 

 

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Meanwhile the small idea at our Garage Sale

Build Your Own House

 

An app that gives you a feel of what your house will look like even while it’s being constructed! More

 

 

 

This week’s post compiled by Nitish Sharma

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Ideas of the week 28th-Oct-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

1. Recycling plastic is now possible
Recycle+ Environment+Mike Biddle

Mike Biddle has broken the loop and found a solution to recycle 80-90 % of plastic waste that is lying around and damaging the environment. More

 

 

 

2. Tiles that harvest energy from footsteps
Kinetic energy

Laurence Kembell-Cook, the director of Pavegen Systems has created Pavegen tiles – a low carbon solution that aims to bring kinetic energy from footsteps of pedestrians. More

 

 

 

3. Smartmirror using AR to display much more than just reflection
AR + Innovation+ Smartmirror

This Smart-Mirror uses Augmented Reality to present users with a wealth of information such as weather and news, social network feeds, streamed internet TV, personal health information and can even act as a personal coach.More

 

 

 

4. Self-steering tractor to make farmers lives a lot easier
Tractor+ Farmers+Technology

A team of researchers in Belgium have developed a robotic self-steering tractor that has a steering system which analyzes the terrain conditions and calculates the optimal speed and turning radius in real-time. More

 

 

5. How Social Digital your company is?
Social Business Index+ SocialDigital

A site called the Social Business Index uses an undisclosed algorithm to provide a real-time assessment and ranking of how social (or connected) a company is. More

 

 

 

6. California’s Government gears up for 21st century
Technology+iphone app+Government

San Francisco’s government is using technology to get more accessible to its people. They are saving lives with an iPhone app that gives anyone with CPR certification the option to be notified if someone nearby is having a cardiac issue and need immediate help. More

 

 

7. Take This Lollipop… If You Dare
Facebook+Dare+Takethislollipop

It’s a site called Take This Lollipop, and in order to best experience it, I can’t tell you what it is. Just that it’s quite exclusive, and you’ll need a Facebook account to use it.

 

 

 

 

 

This week’s post compiled by : Karan Guglani

Ideas of the week 21st-Oct-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

1. Own a color, Save a life
Innovation+ Social Welfare

Dulux has launched a website initiative with UNICEF in which users can buy one of  the 16.7 million colors  to raise money for children’s charity. more

 

 


2. Giant QR Codes Might Help Businesses Get Noticed on Google
Design thinking + Creative

Google Earth and Google Maps can now sport a large QR code on your rooftop. more

 

 

 

 

3. WanderPlayer Turns Your Phone Into a Controller for Any Computer Game
Mobile + Game + Innovation

WanderPlayer has developed a technology that turns iPhones and Android phones into controllers for computer games. more

 

 


4. Airborne Wind Energy Technology Can Fly Like a Kite
Technology + Innovation

Now a kite flying in the sky can generate energy for us. As it flies, it harvests energy of higher-speed winds, which brings the power that is used for generating electrical energy. more

 

 

 

5. Touchscreen to create an augmented reality experience.
Technology + Innovation + AR

Intel’s chips and a 7-foot-tall clear touchscreen combine to  create an augmented reality experience for consumers. more

 

 

 

6. One Man’s Plan to Bring WiFi to an Entire Continent
Technology + Communication

Kayak.com co-founder Paul English plans to blanket Africa in free wireless internet. more

 

 

 


This week’s post compiled by Alok Kumar


Why would I ask someone else to manage MY online reputation? Part 3 As a brand, you need more than damage control to manage your online reputation. Build a culture of conversations on Social Media.

This is the final segment of a 3-post series on Online Reputation Management (ORM). Part 1 talked about what reputation is, and more importantly, what it isn’t. Part 2 shows how ORM is more than just damage control. This segment is about involving people to take ORM beyond the traditional custodians of public ignorance (euphemistically called information asymmetry).

“You can’t build a reputation on what you are going to do.” – Henry Ford

But you CAN do something to build a reputation. And you ought to do a LOT to safeguard the reputation you’ve already built. So let’s play this little game I just made up. Make a list of words that strike you as being synonymous to your reputation. Chances are you’ll end up with something that looks like the bio of St. Peter. (Hint: Character is who you are when nobody’s looking.)

Alan Kelly has this incisive and direct view on the role of PR in reputation management. [Read Ego goes Solo – What Matthew Freud’s manoeuvres say about the future of PR – on The Economist]

Mr. Freud’s not-so-novel insight that the future of PR lies in reputation management is evidence of his grounding in selling but not in science. Reputation cannot be managed much less measured, not credibly. It is a proxy of the PR industry’s constant search for euphemisms of a publicly less palatable purpose – influence for competitive advantage.

Let’s be honest and fully transparent on this: To manage a client’s reputation is like me and my wife managing the love of our marriage – or hiring a consultant to do it for us. Both are abstract. Both mean different things to the involved parties. Both are a shared responsibility, not a problem to out-source. And both are derivative of other good works. That this escapes the attention of PR industry fathers is testimony to our mastery of hyperbole and malpractice of craft.

The custodians of public ignorance viz. erstwhile Media, PR, Politicians and, believe it or not, our hallowed Educational Institutions are becoming redundant. Internet enabled information percolates through the weave of the social fabric empowering all in its wake. Going forward, the value of past ‘information hoarders’ is diminished; information will extend its reach through the simultaneity of devices, platforms and content. Context will rule supreme and will become a currency that the ‘ruling classes’ will find difficult to control.

And the current Social Media revolution is all about context. It is about communities of interest, purpose and practice. These communities combine nicely with with the viral effect of the Internet to propagate information that others can easily build upon. Crowdsourcing is a great example of how we use technology today to collaboratively create and manage information. No command and control here.

Therefore if company ‘A’ is looking to manage its online reputation, it must understand how people think and not just what they can be made to think. This is a big shift from the ‘push’ marketing mindset that has created several brands. It doesn’t matter what company ‘A’ tries to tell the world, what really matters is how the world receives the information. Everybody looks at why you are trying to say something. If you try to defend yourself, people wonder what you are trying to hide. If you don’t, YOU have to keep wondering about what they are thinking.

Brian Solis (@briansolis) calls it “The beginning of the end of Social Media 1.0

Consumers want to be heard. Social media will have to break free form the grips of marketing in order to truly socialize the enterprise to listen, engage, learn, and adapt. You can’t create a social business if the business is not designed to be customer-centric from the outside-in and the inside-out.

The end of Social Media 1.0 is the beginning of a new era of business, consumer engagement, and relevance.

ORM is less about tools, techniques and SEO. Welcome to the brave new world of ‘value, engagement and relevance’. And of course reputation. Credible and honest.

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Ideas of the week 14th-Oct-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

1. An app that gives you recommendations on local places to visit based on photos
Travel+Mobile App

Biz Stone’s Trazzler gives recommendations on places to visit within driving distance based on a photo questionnaire, more

 

 

 

2. ‘Hangout Academy’ Brings Learning to Google+
Education+Social Networking

After the birth of Google+, educators began dreaming up ways it wouldchange the education space. College professors are using the “Hangout” video chat software to host office hours, students are collaborating in virtual study groups, and soon, curious folks who aren’t in school may be able to take classes on the social network. more

 

3. Your Photos As Stories: Tracks Goes After The ‘Experience Graph’ With New iOS App
Pictures+Memories

In May, a startup named Tracks debuted at TechCrunch Disrupt NYC offering a photo sharing app that enables users to turn their images into stories. more

 

 

 

4. Why you should doodle
Creativity

Sunni Brown at TED talks about why you should doodle at workplace. more

 

 

 

5.Tech Innovations That Could Change the Developing World

Tech Innovation+Developing World

Across the developing world, new technologies are helping to distribute resources for education, connectivity and health far and wide. more

 

 

 

This week’s post compiled by Nitish Sharma

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Ideas of the week 7th-Oct-2011

 

future technology

We all have ideas worth sharing, and this is the place to do it. We are particularly interested in those ideas which might make a significant difference in the world in which we live. This blog post under the heading of Ideas of the week is a part of a series of weekly posts by us where we will share with you some of the ideas/links that we come across during the week and find interesting. We would love your feedback on our posts and we would love it even more if you share some links with us too!

 

1. A post by BostInnovation on how NFC technology could impact mobile payment in the near future

Mobile payments are becoming more and more commonplace in society with the increase in  smartphones and advanced mobile devices, More

 

 

2. The Indian Chulha made healthier and being promoted as a healthier cooking mechanism across the world. Read more about the initiative here.

The Low Smoke Stove is a low-tech solution to enable healthy indoor cooking. This stove has been developed to fight the ill-effects of indoor air-pollution, More

 

 

3. Content Marketing- An infographic depicting the process of content marketing

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, More

4. Intel’s Skool Software brings free material for healthcare workers

The Intel Skool Health Education Platform provides anytime, anywhere media content delivery and assessment platform. The idea is to help healthcare workers in developing nations treat women and children better,  More

 

5. Paypal – An interesting video to showing how the way we shop can drastically change

The future is about creating real consumer choice, flexibility and control over how people shop and pay. The future of money is already happening with PayPal. More

 

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This week’s post compiled by:Karan Guglani