Ideas of the week 4th-Nov-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

1. The i-Pod’s inventor creates a self-learning thermostat
Innovation+Design+Better Living

The nest thermostat is a self-learning, self-programming thermostat which is gorgeous, intuitive, and more necessary than you think. More

 

 

 

2. Shoe for visually impaired
Innovation+Technology+Humanity

A shoe that helps visually impaired people walk around without any stick by alerting them about their environment. More

 

 

 

3. More Than Facebook: The Time Is Right For Social Business
Social Media

The era of social business is here and it is becoming clear just how transformative it will be. But many are still asking, “What does social business really mean?” More

 

 

 

4. Why You Won’t Hear About the Next Solar Tech Breakthrough
Innovation+Solar Energy+Technology

Climate Progress reports that the latest, greatest breakthrough has, in fact, already happened. It does have a cool name-the optical cavity furnace. More

 

 

 

5. The Future of Trash: 4 Ways Tech Is Improving Recycling Rates
Technology+Environment+Recycling

The world is now inhabited by 7 billion individuals, and as you can imagine, we produce a lot of trash but there are several ways to go about this improving recycling rates and reducing waste. More

 

 

 

6. Amazon ‘Flow’ App Brings Image-Recognition Purchasing to iPhones
Augmented Reality+Image recognition

Amazon has unveiled an augmented-reality iPhone app that allows users to find information about products around them.More

 

 

 

________________________________________________________________________

Meanwhile the small idea at our Garage Sale

Build Your Own House

 

An app that gives you a feel of what your house will look like even while it’s being constructed! More

 

 

 

This week’s post compiled by Nitish Sharma

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Ideas of the week 28th-Oct-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

1. Recycling plastic is now possible
Recycle+ Environment+Mike Biddle

Mike Biddle has broken the loop and found a solution to recycle 80-90 % of plastic waste that is lying around and damaging the environment. More

 

 

 

2. Tiles that harvest energy from footsteps
Kinetic energy

Laurence Kembell-Cook, the director of Pavegen Systems has created Pavegen tiles – a low carbon solution that aims to bring kinetic energy from footsteps of pedestrians. More

 

 

 

3. Smartmirror using AR to display much more than just reflection
AR + Innovation+ Smartmirror

This Smart-Mirror uses Augmented Reality to present users with a wealth of information such as weather and news, social network feeds, streamed internet TV, personal health information and can even act as a personal coach.More

 

 

 

4. Self-steering tractor to make farmers lives a lot easier
Tractor+ Farmers+Technology

A team of researchers in Belgium have developed a robotic self-steering tractor that has a steering system which analyzes the terrain conditions and calculates the optimal speed and turning radius in real-time. More

 

 

5. How Social Digital your company is?
Social Business Index+ SocialDigital

A site called the Social Business Index uses an undisclosed algorithm to provide a real-time assessment and ranking of how social (or connected) a company is. More

 

 

 

6. California’s Government gears up for 21st century
Technology+iphone app+Government

San Francisco’s government is using technology to get more accessible to its people. They are saving lives with an iPhone app that gives anyone with CPR certification the option to be notified if someone nearby is having a cardiac issue and need immediate help. More

 

 

7. Take This Lollipop… If You Dare
Facebook+Dare+Takethislollipop

It’s a site called Take This Lollipop, and in order to best experience it, I can’t tell you what it is. Just that it’s quite exclusive, and you’ll need a Facebook account to use it.

 

 

 

 

 

This week’s post compiled by : Karan Guglani

Ideas of the week 21st-Oct-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

1. Own a color, Save a life
Innovation+ Social Welfare

Dulux has launched a website initiative with UNICEF in which users can buy one of  the 16.7 million colors  to raise money for children’s charity. more

 

 


2. Giant QR Codes Might Help Businesses Get Noticed on Google
Design thinking + Creative

Google Earth and Google Maps can now sport a large QR code on your rooftop. more

 

 

 

 

3. WanderPlayer Turns Your Phone Into a Controller for Any Computer Game
Mobile + Game + Innovation

WanderPlayer has developed a technology that turns iPhones and Android phones into controllers for computer games. more

 

 


4. Airborne Wind Energy Technology Can Fly Like a Kite
Technology + Innovation

Now a kite flying in the sky can generate energy for us. As it flies, it harvests energy of higher-speed winds, which brings the power that is used for generating electrical energy. more

 

 

 

5. Touchscreen to create an augmented reality experience.
Technology + Innovation + AR

Intel’s chips and a 7-foot-tall clear touchscreen combine to  create an augmented reality experience for consumers. more

 

 

 

6. One Man’s Plan to Bring WiFi to an Entire Continent
Technology + Communication

Kayak.com co-founder Paul English plans to blanket Africa in free wireless internet. more

 

 

 


This week’s post compiled by Alok Kumar


Why would I ask someone else to manage MY online reputation? Part 3 As a brand, you need more than damage control to manage your online reputation. Build a culture of conversations on Social Media.

This is the final segment of a 3-post series on Online Reputation Management (ORM). Part 1 talked about what reputation is, and more importantly, what it isn’t. Part 2 shows how ORM is more than just damage control. This segment is about involving people to take ORM beyond the traditional custodians of public ignorance (euphemistically called information asymmetry).

“You can’t build a reputation on what you are going to do.” – Henry Ford

But you CAN do something to build a reputation. And you ought to do a LOT to safeguard the reputation you’ve already built. So let’s play this little game I just made up. Make a list of words that strike you as being synonymous to your reputation. Chances are you’ll end up with something that looks like the bio of St. Peter. (Hint: Character is who you are when nobody’s looking.)

Alan Kelly has this incisive and direct view on the role of PR in reputation management. [Read Ego goes Solo – What Matthew Freud’s manoeuvres say about the future of PR – on The Economist]

Mr. Freud’s not-so-novel insight that the future of PR lies in reputation management is evidence of his grounding in selling but not in science. Reputation cannot be managed much less measured, not credibly. It is a proxy of the PR industry’s constant search for euphemisms of a publicly less palatable purpose – influence for competitive advantage.

Let’s be honest and fully transparent on this: To manage a client’s reputation is like me and my wife managing the love of our marriage – or hiring a consultant to do it for us. Both are abstract. Both mean different things to the involved parties. Both are a shared responsibility, not a problem to out-source. And both are derivative of other good works. That this escapes the attention of PR industry fathers is testimony to our mastery of hyperbole and malpractice of craft.

The custodians of public ignorance viz. erstwhile Media, PR, Politicians and, believe it or not, our hallowed Educational Institutions are becoming redundant. Internet enabled information percolates through the weave of the social fabric empowering all in its wake. Going forward, the value of past ‘information hoarders’ is diminished; information will extend its reach through the simultaneity of devices, platforms and content. Context will rule supreme and will become a currency that the ‘ruling classes’ will find difficult to control.

And the current Social Media revolution is all about context. It is about communities of interest, purpose and practice. These communities combine nicely with with the viral effect of the Internet to propagate information that others can easily build upon. Crowdsourcing is a great example of how we use technology today to collaboratively create and manage information. No command and control here.

Therefore if company ‘A’ is looking to manage its online reputation, it must understand how people think and not just what they can be made to think. This is a big shift from the ‘push’ marketing mindset that has created several brands. It doesn’t matter what company ‘A’ tries to tell the world, what really matters is how the world receives the information. Everybody looks at why you are trying to say something. If you try to defend yourself, people wonder what you are trying to hide. If you don’t, YOU have to keep wondering about what they are thinking.

Brian Solis (@briansolis) calls it “The beginning of the end of Social Media 1.0

Consumers want to be heard. Social media will have to break free form the grips of marketing in order to truly socialize the enterprise to listen, engage, learn, and adapt. You can’t create a social business if the business is not designed to be customer-centric from the outside-in and the inside-out.

The end of Social Media 1.0 is the beginning of a new era of business, consumer engagement, and relevance.

ORM is less about tools, techniques and SEO. Welcome to the brave new world of ‘value, engagement and relevance’. And of course reputation. Credible and honest.

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Ideas of the week 14th-Oct-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

1. An app that gives you recommendations on local places to visit based on photos
Travel+Mobile App

Biz Stone’s Trazzler gives recommendations on places to visit within driving distance based on a photo questionnaire, more

 

 

 

2. ‘Hangout Academy’ Brings Learning to Google+
Education+Social Networking

After the birth of Google+, educators began dreaming up ways it wouldchange the education space. College professors are using the “Hangout” video chat software to host office hours, students are collaborating in virtual study groups, and soon, curious folks who aren’t in school may be able to take classes on the social network. more

 

3. Your Photos As Stories: Tracks Goes After The ‘Experience Graph’ With New iOS App
Pictures+Memories

In May, a startup named Tracks debuted at TechCrunch Disrupt NYC offering a photo sharing app that enables users to turn their images into stories. more

 

 

 

4. Why you should doodle
Creativity

Sunni Brown at TED talks about why you should doodle at workplace. more

 

 

 

5.Tech Innovations That Could Change the Developing World

Tech Innovation+Developing World

Across the developing world, new technologies are helping to distribute resources for education, connectivity and health far and wide. more

 

 

 

This week’s post compiled by Nitish Sharma

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Ideas of the week 7th-Oct-2011

 

future technology

We all have ideas worth sharing, and this is the place to do it. We are particularly interested in those ideas which might make a significant difference in the world in which we live. This blog post under the heading of Ideas of the week is a part of a series of weekly posts by us where we will share with you some of the ideas/links that we come across during the week and find interesting. We would love your feedback on our posts and we would love it even more if you share some links with us too!

 

1. A post by BostInnovation on how NFC technology could impact mobile payment in the near future

Mobile payments are becoming more and more commonplace in society with the increase in  smartphones and advanced mobile devices, More

 

 

2. The Indian Chulha made healthier and being promoted as a healthier cooking mechanism across the world. Read more about the initiative here.

The Low Smoke Stove is a low-tech solution to enable healthy indoor cooking. This stove has been developed to fight the ill-effects of indoor air-pollution, More

 

 

3. Content Marketing- An infographic depicting the process of content marketing

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, More

4. Intel’s Skool Software brings free material for healthcare workers

The Intel Skool Health Education Platform provides anytime, anywhere media content delivery and assessment platform. The idea is to help healthcare workers in developing nations treat women and children better,  More

 

5. Paypal – An interesting video to showing how the way we shop can drastically change

The future is about creating real consumer choice, flexibility and control over how people shop and pay. The future of money is already happening with PayPal. More

 

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This week’s post compiled by:Karan Guglani

The Case for Sales Mobility – an interactive thought paper

Have you equipped your Sales Team with the iCollateral advantage?

Current technological platforms and devices like the iPad with their mobility and multi-touch capability are redefining the potential of the customer’s interaction with your Sales team. Organisations are realising the value added by these devices in personalising the client-sales team interaction and are equipping their Sales Teams with these smart devices. While devices like the iPad are one piece of the message delivery puzzle, the real magic can only be added with the use of dynamic, interactive content that fully exploits the interaction capability of these devices.

 

Operating at the intersection of Design, Technology and Business, Ideafarms understands the value of an interactive experience. Our extensive experience in crafting  Sales Configurator solutions across different verticals also affirms our belief that your client values an intuitive experience that is contextual to her needs.

Our thought paper “The case for Sales Mobility”  [PDF] is intended to be a trigger to start a discussion with your organisation on how your Marketing and Sales functions can maximise your existing investments as well as provide your Sales team with the right tools and applications to win that next deal.

View and Download the thought paper.
(Interactive document Containing videos. Please wait for it to download completely before viewing.)

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Revisiting – The Original Sin

The Original Sin (image source: IT Magz – October 2007)

RT @AnubhavSharma: Why is ‘save’ icon still a floppy? <— This question recently on my Twitter timeline prompted me to dig out from our archives this old article by Sunil Malhotra for IT Magz back in 2007, titled ‘The Original Sin‘.

The article had also mentioned the same issue and I post excerpts from it here –

Continuous and aggressive improvement is not as easy as it sounds. There are aspects that we technophiles must make ourselves additionally accountable for. Things that go so far unnoticed that they become absurdities. Here’s a simple provocation:

Who in today’s world would even know what a floppy disk is! The “Save” icon has lost its context but Microsoft does not seem to have even noticed its extinction. This illustrates how oversight or short-sight can create habits; even users stop noticing things that were meant to help them in the first place. The suggestion that emerges from the above example is to design interfaces that communicate at higher levels of abstraction so that their meaning is not lost when products of everyday use become obsolete. To think things through instead of either immediately imitating “œfamiliarity” or rushing into applying our existing skills. Imagine having the graphic of a dinosaur as a signage for a wildlife sanctuary in today’s world.

I can only suggest that we, the IT community, take a higher degree of responsibility for the total software experience – simply, that from our current focus on functionality and performance we must move up a notch into sustained usability.

Definitely something to think about. I love the term ‘Sustained Usability’ used here. Something you don’t get to hear of much, especially not from Experience Designers.

You can view the PDF of the entire article from here or access it from the IT Magz website.

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Use of Augmented Reality for marketing – still a long way to go for India

At Select City Walk (A mall in Delhi) in the main atrium where the regulars would know that they tend to have cars on display, yesterday the car that was displayed was the Ford Fiesta. But there was something different this time and what caught my attention were these big round red booths with an iPad attached to each. Excited to get a first-hand taste of Augmented Reality, all thoughts of meeting my waiting friends escaped my mind and I decided to give this a shot, only to come out extremely disappointed.

Ford Fiesta iPad Booth at Select City Walk – No magic happening here!

So the red booths were spread in a circle around the car displayed in the centre and the iPad in each was pointing towards the car. The so-called iPad app in the car was nothing more than a website adapted for the iPad’s interactions [iPad 1.0 if I may] which was in no way whatsoever utilising the vehicle kept right in front of it. The maximum extent of interactivity available in the app was that you could rotate the car 360 degrees. (I wonder which genius thought that one up since the car was right there in front of you to walk around.) The feature listing was again in a very website format and I was very disappointed because what I had imagined was that you could walk around the car with an iPad in your hand and some “magic” would happen. I asked the guy who was helping you interact with the app there (can you imagine an iPad app that someone has to help you use?!) if the iPad had an Augmented Reality app. He goes, “Ma’am I’ve never heard the term!”

Wondering which company had developed this app, I headed to Google and what I found instead was this video link to another Ford Fiesta iPad app.

Now even this app (not AR) by the same company, is far more interesting and better executed than what I saw yesterday.

And of course we have all seen the oh-so-many marvelous examples of how Augmented Reality is actually used to boost the experience at a car booth.

A few thoughts that come to mind with which I will sum up –

1. Marketers need to understand the real potential of the devices and the technology they are using to be able to come up with truly valuable ideas. Anything else is just a gimmick and more often than not would leave the user feeling irritated thus negating the entire experience that you so painstakingly created for them.

2. India still has a lot of catching up to do as far as tech innovation is concerned – especially in the advertising and marketing space. Infact I wonder if we will ever get there. I don’t know whether the blame lies on the “idea guys” who are pretty much still clueless or the marketing folk who remain tight-fisted and are not willing to part with the moolah. My guess is that it’s a bit of both.