Award Winning Case Studies @ Cannes Lions 2012

The Cannes Lions International Festival of Creativity is a global event held annually at Cannes, France. It took place from 17 to 23 June this year. The festival showcased some fantastic ideas and work from several creative professionals around the globe. We bring you some of the best work in interactive, digital, design and smart technology space that we found really interesting.

 

Augmented Mobile Experience

1. A Shadow QR code, that works using the sunlight’s shadow to give people a unique lunch shopping experience. This campaign won the Direct Lions Gold Award.

httpv://youtu.be/EvIJfUySmY0

2. BAND-AID Magic Vision: Featuring the Muppets, a mobile AR experience that turns any ordinary BAND-AID Brand adhesive Muppets bandage or box into a stage for interactive entertainment so that kids forget the pain and enjoy. This campaign won the Mobile Lions Gold Award.

httpv://youtu.be/FE2I6G2_ogk

3. An augmented reality (AR) app created to help find the best students while giving them a taste of what life is like as a Medical Officer. This campaign won the Direct Lions Gold Award.

httpv://youtu.be/oUNm_n61maU

 

Innovative use of Technology

4. An annual report that could only be read under sunlight. Crafted by mixing right ratio of the photochromatic colours, in order to render the report all white under artificial light. This campaign won the Design Lions Grand Prix Award.

httpv://www.youtube.com/watch?v=cahedLjFSmw

5. VIP experience for loyal customers of Red Tomato, by giving them fridge magnets in which with a press of a button, it would automatically place an order for their favorite pizza. This campaign won the Mobile Lions Gold Award.

httpv://www.youtube.com/watch?v=WFji6MbyxOI

Innovative Technology for mobile

6. Google partnered with Coca-Cola to create a mobile app that lets you gift a Coke can through a special vending machine anywhere across the globe to a stranger. This project won the First Cannes Mobile Grand Prix.

httpv://www.youtube.com/watch?v=45Z-GevoYB8&feature=player_embedded


Ideas that can make a difference

7. Catching people while they’re already bleeding, by putting a simple marrow registry kit into a box of over-the-counter bandages, and turning an everyday act into a chance to save a life. This campaign won the Grand Prix for Good Lions Award.

httpv://youtu.be/ZG8NxjlyUxU

8. Minus One is a simple, one-step initiative to save fast-disappearing forests. A green initiative by Samsung Printers. This project won the Media Lions Silver Award.

httpv://www.youtube.com/watch?v=KThJoYt4ml8

9. American Express created Small Business Saturday, a new shopping day right after Black Friday, to help small businesses get more customers. This campaign won the Direct Lions Grand Prix Award.

httpv://www.youtube.com/watch?v=rIYHjs1vEAo

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3 Point Something

 

Since the advent of smartphones and mobile applications, many enterprises are exploring ways in which they can take their business or parts of their business mobile .  We have ourselves helped organisations design concepts for how their Sales, Marketing or Field Service executives can be empowered with Smart Devices as well as Smart Collateral.

Although Mobile is the obvious way to go,  a mobile solution cannot be approached with a traditional desktop or even the web mindset. You cannot just package an existing desktop/web solution into a smaller screen and call it mobile. “Mobility is not Miniaturisation“.

Smart Devices are highly personal – so much so that a lot of companies are promoting the B.Y.O.D philosophy – they are always on, always with us, usually connected and directly addressable.

Which is why when our CEO, Mr Sunil Malhotra was requested to speak at the CII Conference on Mobile Business, he talked about “3 Point Something”  the 3 main factors – What, Why and How – any organisation should consider when they decide to go mobile.

We would love your feedback on the presentation. If you have an app idea or would even like to explore ideas on how your organisation can go mobile, get in touch with us. We have specially structured our offerings to help you Ideate, Design and Develop your Smart Apps.

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Innovation for Leadership [Video Mashup]

Sunil Malhotra, our CEO (or the Chief Instigator as we like to call him) was invited to conduct a workshop on Innovation  at a MNC recently. As a precursor to his presentation, and to welcome back people for the post-lunch session, we put together this mashup of videos. We share the video here as a quick capsule for anyone in a leadership position to understand what they need to do to run a sustainable innovation program in their organisation.

<Disclaimer: There is nothing original about this presentation>

httpv://www.youtube.com/watch?v=xTTwkMv5r9E

Let us know what you think. We would love to hear your views on the topic.

 

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Videolog – An interview with Mr. Joan Kluun (Former MD – Waterloo B.V.)

Last week we had the honor of having in our office Mr Joan Kluun – former MD, Waterloo B.V. Ideafarms had worked with Waterloo and helped them design their Product Selection Guide (PSG as we like to call it) back in 2003. Almost 10 years since PSG and we are fortunate to still have a warm place in his heart, which was validated by the fact that he quickly agreed to give us an interview about his experience of working with Ideafarms. An interview that just started as his feedback on working with Ideafarms, soon grew into something much more insightful. Mr Kluun shared with us his valuable views and opinions about the need for a solution like the Product Selection Guide in the HVAC industry and how it can especially be a useful tool for any user given the current technologies and interfaces. Which is what gave us the idea of sharing it with all of you via this videolog. The Product Selection Guide is an interactive Sales Configurator we had designed and developed for Waterloo B.V back in 2003. You can read more about the solution here, or jump straight ahead to the interview.

The Interview

Mr Kluun shares with us his need for the Product Selection Guide at Waterloo B.V.

Back then, a solution like PSG, Mr. Kluun says was at least 10 yrs ahead of its time and according to him this solution now has a lot of potential, especially with the advent of multi-touch interface and portable devices like the iPad and Android tablet. Watch what he has to say about the future of Sales Configurators like the Product Selection Guide.

Mr Kluun also talks about his experience of working with Ideafarms. This one will make you smile for sure :-)

And also have a look at some of the pictures from his visit here

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ReMIX – a property search Android solution by Ideafarms

If you had a chance to read our earlier post here, you would probably agree with us that despite the vast array of solutions available in the market today, property hunting is still quite a tedious task for anybody. There is a clear need for a simple yet effective solution that will be available for the user at her point-of-inspiration! Which is where a smart phone comes into the picture.

There is a distinct value that a mobile solution and especially one on a smart phone platform brings to the user.  Smart phones today have practically become an extension of our being; our personal information, wants, needs and traits are all captured within our smart devices. We carry them with us on our person and it’s available with us wherever we go. It is little wonder then that if you are a smart phone user and are also looking for a house, your first instinct will be to look for an app that can help you do just that.

Which is exactly what ReMIX (Real-Estate Mobile India X-change), an Android solution by Ideafarms is designed to do. ReMIX comes packed with features like:

  1. A visual & interactive map-based navigation
  2. Location-based property listing
  3. Property listing and search – for buy or  rent
  4. Filtering of selections based on a user’s needs
  5. One-tap to connect with property owners / agents
  6. Remember properties and mark for future reference
  7. Set Alerts
  8. White-label product

All of these features and more, backed with our User Experience Design capabilities, ensure that you will have a handy and easy to use solution available with you when you go looking for your next house.

A White-Label Product?!

Did the words ‘white-label’ catch your fancy there? Yes, ReMIX is actually designed as an offering for existing Real Estate Classifieds Portals / Realtors / Real-estate Developers to integrate and offer as a value- add to their existing suite of solutions for their smart phone users. On purchasing a license of ReMIX, all you need to do is hook-up your existing database with ReMIX and you can have your own simple-to-use, branded application available for your smart phone users practically from tomorrow! In effect, we are taking away the headache from you of spec-ing out and developing a solution in-house. You can leave those nitty-gritties to the experts – us –  and have a spanking new Android app in the Android-Market with zero time to market!

All this sounds interesting and you want to know more, get in touch with us. You can email us at its[dot]MAGIC[at]Ideafarms[dot]com and we will be happy to set up a demo for you.

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TEN in 12 – Wishing you a Happy New Year

2012 is a milestone year. Its been a decade since we are in existence. This has been an amazing journey and we would like to take this opportunity to thank those who made it possible. Those who made it memorable.

On this long roller coaster ride many came aboard to enjoy the ride. They are now our most loved ambassadors. Some stayed on to keep building a powerhouse of design and innovation. A heartfelt THANK YOU to all for being a part of the journey.

In some ways 2002 seems very very far behind. In most ways it feels like yesterday. Feel the inTENsity of our gratitude in 2012

We love y’all- Happy NEW Year!!!

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Predictions for 2012 – Ideas of the week 30 Dec 2011

This is the last post in our series of ‘Ideas of the Week’. Since this is also the last blog post of the year, we thought we can end the year by sharing with you some predictions for 2012 that we have been reading and find interesting. So here goes, without much further ado …

Predictions for 2012

1.Web design

a) The Definitive Guide To HTML 5

2.  Mobile+Technology

a) Best Tech Predictions Of 2012
b) Twelve Mobile Predictions for 2012

4. Social Networks

a) Five social network predictions for 2012

5. Internet networking + Cloud computing

a) Nimbula: Cloud Computing Predictions for 2012
b) Networking 2012: Analysts predict what’s ahead for the industry

6. Marketing

a) Internet Marketing Predictions for 2012

This week’s post compiled by Bhaskar

 

Ideas of the week 23rd-Dec-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

 

1. IBM: Mind Reading machines will change our lives
Minds+Machines+Lives

In five years, we’ll simply be able to think something, and a computer will respond. That’s the vision from IBM. which just published its “5 in 5” ³ forecast, which attempts to predict five technologies that have the potential to significantly change our lives in the next five years.  More

2. City Fireflies, An Urban Video Game Whose Screen Is A Building
Video Game+ Computer Vision technology+ Smartphones

City Fireflies is a simple game that looks like tons of fun: Players cluster in a plaza in front of a large video screen showing a grid of 8-bit-looking “enemy” characters, which is superimposed on a live video image of the physical plaza itself. More

Read More: City Fireflies

 

3. LYTRO: The Biggest Thing To Happen to Photography Since Digital
Innovation+Camera

This Camera couldn’t  care less about focus . Lytro’s Technology is pretty simple. With this camera you can focus anywhere in the picture, change the light levels – and presuming you’re using a device with a 3-D ready screen – even create a picture you can tilt and shift in three dimensions. More

 

SEE ALSO : Lytro Camera Interactive Gallery Lets You Try The Magic Yourself [PICS]

 

4. 4 Big Trends for the Future of Sustainable Tech
Planet+Trends+Sustainabilty

 

Saving the planet and cutting down on emissions is a good thing, but who says you can’t have a little fun while doing so?“Sustainable” and “green” tech can seem boring, but the next generation of technology isn’t just good for the planet – it’s pretty darn cool to boot. More

 

5. Photographer i is a new interactive magazine designed specifically for the Tablet
Tablet+ Interactive+Photography

Photographers i is a new tablet magazine The magazine offers readers a behind-the-scenes look at photography, covering every genre possible – outdoor and studio photography, photo-journalism and fine art, editorial and portrait, and more. More

 

 

 

 

 

 

This week’s post compiled by Sanchaita Dey

Ideas of the week 16th-Dec-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

1. Design by Nature
Design+Design Thinking

In the minds of designers and those who have a soft spot for design, Maggie Macnab is perhaps, a household name, especially when it comes to concepts and ideas behind meaningful visual messaging. If you think you learned a lot from reading her other comprehensive volume, ‘Decoding Design: Understanding and Using Symbols in a Visual Communication’, then be prepared to make room for what you will gleam from ‘Design by Nature’ when you give it the chance it deserves. More

 

2. Apps For The Environment
Apps+Mobile+Environment

Last June, the Environmental Protection Agency launched a competition called Apps for the Environment, to find new uses for its data, much of which either never sees the light of day, or is poorly presented or difficult to understand. More

You can also find all the submissions here.

 

3. Ford Teases 2013 Fusion With Logo Recognition
Ford+App+Branding

Ford has launched an iPhone and Android app that is activated by pointing the phone’s camera at a Ford logo — either on a car, online or even printed on a piece of paper. When the app reads the logo, it activates a 360 degree version of the new model, which you can use for a virtual driving course. More

 

 

4. A Crossword Puzzle That Doubles As A QR Code
QR Code+Marketing+Idea

Filmmaker Christian Svanes Kolding sees an opportunity for QR codes to be more than just lame marketing tools. More

 

 

 

5. Your Car Is The Next Advertising Battleground
Contextual Advertising

Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald’s just down the street. More

 

 

 

6. The Cult of Ideas
Ideas+Innovation+Design Thinking

The Cult of Ideas is a dangerous cult lurking within the field of corporate innovation. It is a disturbing cult in which members worship massive numbers of ideas above all else. Sadly, however, the ugly truth is that the cult of ideas can stifle creativity and inhibit innovation. More

 

 

 

________________________________________________________________________

Meanwhile the idea of the week at our Garage Sale

Real-time Proceedings Manager

Easily manage any last-minute changes to the sequence of your event – be it the speakers or the presentation. More

 

 

 

 

 

This week’s post compiled by Nitish Sharma

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Property Search – RemIxed

Today’s Real Estate Marketplace is filled with a great many Online Exchanges whose primary aim is to empower the consumer to get closer to his dream property. Today’s consumer is aware of the market, knows how to filter and select and has a whole host of services from dedicated agents to Market Exchanges to help him in his selection process. All he needs then, is dedicated time to search for properties – be it on his computer screen, or driving around with his agent.

But consider this,

He doesn’t  always want to drive around looking for a house but would love to find a house when he is driving around
He is very busy and is constantly on the move
He doesn’t always have those few hours to spare and he doesn’t  always know multiple agents who will get him that one house he wants
He’s not always inspired by what he sees and rarely does he find what he wants at the time that he wants it

Property search obviously, still is, a long drawn out, tedious process. At Ideafarms, we’ve turned this whole business of Property Search inside out. We researched the market, drank endless cups of coffee discussing realities with Agents, scraped through the internet looking at technological solutions, and built on our own User Experience study searching for property for our own office premises. Here’s what we realised :

You can’t plan inspiration – that perfect property won’t always wait for agents or portals.
You can’t always plan time – You just have to use it.
And you can’t plan somebody’s property – It is still a very personal decision

We are User Experience Consultants. Understanding people & their interaction with their environment and in their context is our bread and butter. And today, we’ve gone and put our money where our mouth is, literally. Our belief in our experience is so strong that we invested our time, money and resources into creating a solution for users like us who, while still dependent on Agents and Exchanges for property, have the need for something more in tune with their current needs.

The user, like us, is Mobile and his eyes and hands are always glued to the phone. For him, there is nothing more personal than his phone which is with him everywhere he goes. If that is what gives him his inspiration, then that’s where our solution needs to be.

We’ve called our solution Remix, simply because we took the best of what current solutions have to offer and added our experience and brand of creativity to it. It also helped that we had an acronym to fit it well! – Real Estate Mobile India Exchange.

Remix has been built on the Android platform – for today’s changing user and his evolving needs. We believe it augments every solution that exists today to help anyone interested in Property.

We’d love to see it do the same for you.

Get in touch with us.
its.magic@ideafarms.com

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