Ideas of the week 21st-Oct-2011

This week’s post for the Ideas of the week featuring ideas that might change our world.

1. Own a color, Save a life
Innovation+ Social Welfare

Dulux has launched a website initiative with UNICEF in which users can buy one of  the 16.7 million colors  to raise money for children’s charity. more

 

 


2. Giant QR Codes Might Help Businesses Get Noticed on Google
Design thinking + Creative

Google Earth and Google Maps can now sport a large QR code on your rooftop. more

 

 

 

 

3. WanderPlayer Turns Your Phone Into a Controller for Any Computer Game
Mobile + Game + Innovation

WanderPlayer has developed a technology that turns iPhones and Android phones into controllers for computer games. more

 

 


4. Airborne Wind Energy Technology Can Fly Like a Kite
Technology + Innovation

Now a kite flying in the sky can generate energy for us. As it flies, it harvests energy of higher-speed winds, which brings the power that is used for generating electrical energy. more

 

 

 

5. Touchscreen to create an augmented reality experience.
Technology + Innovation + AR

Intel’s chips and a 7-foot-tall clear touchscreen combine to  create an augmented reality experience for consumers. more

 

 

 

6. One Man’s Plan to Bring WiFi to an Entire Continent
Technology + Communication

Kayak.com co-founder Paul English plans to blanket Africa in free wireless internet. more

 

 

 


This week’s post compiled by Alok Kumar


The Case for Sales Mobility – an interactive thought paper

Have you equipped your Sales Team with the iCollateral advantage?

Current technological platforms and devices like the iPad with their mobility and multi-touch capability are redefining the potential of the customer’s interaction with your Sales team. Organisations are realising the value added by these devices in personalising the client-sales team interaction and are equipping their Sales Teams with these smart devices. While devices like the iPad are one piece of the message delivery puzzle, the real magic can only be added with the use of dynamic, interactive content that fully exploits the interaction capability of these devices.

 

Operating at the intersection of Design, Technology and Business, Ideafarms understands the value of an interactive experience. Our extensive experience in crafting  Sales Configurator solutions across different verticals also affirms our belief that your client values an intuitive experience that is contextual to her needs.

Our thought paper “The case for Sales Mobility”  [PDF] is intended to be a trigger to start a discussion with your organisation on how your Marketing and Sales functions can maximise your existing investments as well as provide your Sales team with the right tools and applications to win that next deal.

View and Download the thought paper.
(Interactive document Containing videos. Please wait for it to download completely before viewing.)

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Revisiting – The Original Sin

The Original Sin (image source: IT Magz – October 2007)

RT @AnubhavSharma: Why is ‘save’ icon still a floppy? <— This question recently on my Twitter timeline prompted me to dig out from our archives this old article by Sunil Malhotra for IT Magz back in 2007, titled ‘The Original Sin‘.

The article had also mentioned the same issue and I post excerpts from it here –

Continuous and aggressive improvement is not as easy as it sounds. There are aspects that we technophiles must make ourselves additionally accountable for. Things that go so far unnoticed that they become absurdities. Here’s a simple provocation:

Who in today’s world would even know what a floppy disk is! The “Save” icon has lost its context but Microsoft does not seem to have even noticed its extinction. This illustrates how oversight or short-sight can create habits; even users stop noticing things that were meant to help them in the first place. The suggestion that emerges from the above example is to design interfaces that communicate at higher levels of abstraction so that their meaning is not lost when products of everyday use become obsolete. To think things through instead of either immediately imitating “œfamiliarity” or rushing into applying our existing skills. Imagine having the graphic of a dinosaur as a signage for a wildlife sanctuary in today’s world.

I can only suggest that we, the IT community, take a higher degree of responsibility for the total software experience – simply, that from our current focus on functionality and performance we must move up a notch into sustained usability.

Definitely something to think about. I love the term ‘Sustained Usability’ used here. Something you don’t get to hear of much, especially not from Experience Designers.

You can view the PDF of the entire article from here or access it from the IT Magz website.

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Use of Augmented Reality for marketing – still a long way to go for India

At Select City Walk (A mall in Delhi) in the main atrium where the regulars would know that they tend to have cars on display, yesterday the car that was displayed was the Ford Fiesta. But there was something different this time and what caught my attention were these big round red booths with an iPad attached to each. Excited to get a first-hand taste of Augmented Reality, all thoughts of meeting my waiting friends escaped my mind and I decided to give this a shot, only to come out extremely disappointed.

Ford Fiesta iPad Booth at Select City Walk – No magic happening here!

So the red booths were spread in a circle around the car displayed in the centre and the iPad in each was pointing towards the car. The so-called iPad app in the car was nothing more than a website adapted for the iPad’s interactions [iPad 1.0 if I may] which was in no way whatsoever utilising the vehicle kept right in front of it. The maximum extent of interactivity available in the app was that you could rotate the car 360 degrees. (I wonder which genius thought that one up since the car was right there in front of you to walk around.) The feature listing was again in a very website format and I was very disappointed because what I had imagined was that you could walk around the car with an iPad in your hand and some “magic” would happen. I asked the guy who was helping you interact with the app there (can you imagine an iPad app that someone has to help you use?!) if the iPad had an Augmented Reality app. He goes, “Ma’am I’ve never heard the term!”

Wondering which company had developed this app, I headed to Google and what I found instead was this video link to another Ford Fiesta iPad app.

Now even this app (not AR) by the same company, is far more interesting and better executed than what I saw yesterday.

And of course we have all seen the oh-so-many marvelous examples of how Augmented Reality is actually used to boost the experience at a car booth.

A few thoughts that come to mind with which I will sum up –

1. Marketers need to understand the real potential of the devices and the technology they are using to be able to come up with truly valuable ideas. Anything else is just a gimmick and more often than not would leave the user feeling irritated thus negating the entire experience that you so painstakingly created for them.

2. India still has a lot of catching up to do as far as tech innovation is concerned – especially in the advertising and marketing space. Infact I wonder if we will ever get there. I don’t know whether the blame lies on the “idea guys” who are pretty much still clueless or the marketing folk who remain tight-fisted and are not willing to part with the moolah. My guess is that it’s a bit of both.

Google Streetview Mashups

Seeing some nice pictures people have taken through Google Street View from around the world, roused our curiosity  and we decided to read up more about it. The first stop was the Street View site by Google. On the site, Google claims that Google Maps with Street View lets you explore places around the world through a 360-degree street-level imagery. You can check out restaurants, visit neighborhoods, or plan your next trip.

They even have a technology page on the site where they have described in detail the process, techniques and equipment they have used to gather all the street view data and have stitched it together for viewing. Quite impressive. You can read more about it here.

So of course the next question that came to mind was (we have seen quite a number of examples of very useful mashups that were created using Google Maps over the number of years), whether the same has been done with Google Street View. Below are a few examples we liked.

1. Stweet – Google Street View convenes Twitter

Stweet as the name suggests is a mash up of Google street view with twitter. It shows the exact location from where the tweet originated against a panoramic view of the location using Google street view.

Once a user selects a destination, Stweet shows the tweets from the selected location and as the user moves around in Street-view, it shows more tweets from those locations.

Stweet refreshes automatically when a new tweet is found in the destination that the user is viewing. Currently only available for some cities of US and Europe.

Created by: We Love The Net

Link: http://www.we-love-the.net/Stweet/

2. Zombie attack on Google street view –

Streetview Zombie Apocalypse developed by Wonder-Tonic

is a game using Google Street View. The user can choose his location and can fight the zombies and“œmoving pins” against the street view of that location.

You can play the game here: http://wonder-tonic.com/zombie/

3. World Cup Soccer 2010 Venues – Step up on Puyol’s playground

If you’re a sports fan, you probably came across this mashup developed for the Soccer World Cup – 2010. You can take an inside look at the various World Cup venues, pan around and check out the videos and images from that location and read up more about the location. It was early days yet for Google Street View but this was quite a nifty little tool developed for those who are fans of Soccer and Technology both.

Link: http://www.mibazaar.com/worldcupsoccer/venues.html

4. Globe Genie –

And now you can roam the streets of London and take your own short vacation while sitting in the air-conditioned comfort of your office. Globe Genie is mashup using Google’s street view technology with which you can teleport yourself to your favorite destination. You can view street level details about almost any place and it feels like actually you’re there.

Just select the continent and hit teleport, experience a whole new level of possibilities.

Link: http://web.mit.edu/~jmcmicha/www/globegenie/

5. Street Traveler –

A mash-up to virtually travel around the streets of some of your favorite cities around the globe. Roam around the streets of Sydney, Prague, Paris, Rome, Tokyo, Barcelona, Madrid and London using Google Street View. It lets you read about your favorite destinations, visit your favorite landmarks, and tour around in the panoramic view.

Link: http://streettraveler.blogspot.com/2009/08/list-of-places-in-rome.html

(If you’re in the mood for a few laughs, you can also check out these funny sights captured while taking some of the street views http://www.streetviewfunny.com/streetviewfunny/index.php)

However, looking at these examples and more, it’s pretty clear that it is early days yet for Google Street view and it hasn’t yet been tapped for it’s full potential. We are not sure whether it is because Street View by itself imposes some technical constraints (it could be that it’s just not as handy as Google Maps yet) or whether it hasn’t been explored as an option by people yet. We are definitely interested in exploring this further and discussing ideas on how Google Street View can be used to create more valuable tools. If you have some ideas and feel that you would like to discuss them with us, do feel free to reach out or share.

(Incidentally, Google has already started capturing Street View images for India and Bangalore is their pilot.)

source : http://ibnlive.in.com/news/google-launches-its-streetview-project-in-india/156060-3.html

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W(h)ither World on The Living Principles

The original article had been written in 1997 and the following is an excerpt from the post that was edited for The Living Principles.

Design sensibility as applied to sustainability and appropriate technology exposes new dimensions that embrace environmental concerns: habits and cultures of native people(s), potential for building indigenously on acquired technologies, protection of native heritage, promotion of craft, eco-friendly issues and the like. Design thinking plays a crucial role as a qualitative audit mechanism for adaptation of ‘preferable’ over existing fiscally ‘preferred’ packages. The prime concerns for sustainability are contextual relevance in native settings and the present-future availability of skills and material resources. The benefits of such auditing are evident and must be accrued cumulatively for true impact.

Looking back, I am amazed to find that the thought is still very relevant. Infact, it’s probably more relevant today than ever before.

Read entire article here