“But where is the Design Thinking talent hiding?” It may be time to make way for a new order of business with #DesignThinking in the lead.

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Prototyping in session

Never before has anything fired the imagination of the world like Design Thinking. You can almost see Design Thinking vends pop-up in nooks and crannies where you can order ‘cup or cone in 3 flavours’.

But why this new attention to something that looks like common-sense-stuff-we’ve been-doing-forever? For one thing, while the sense is common, the practice is not. Especially when it comes to the world of business, steered by the twin objectives of feasibility and viability. Design Thinking suggests we get the customer into the equation even before we start creating the specifications of a new offering. The best way to do this is to ‘get out of the building’.

So Jorge and I had a chat, he in Mexico and I in India, to see if we could demystify the discipline, in our bid to protect businesses from themselves and from ignorant, opportunistic vendors.

From the post

Just like innovation and artificial intelligence, design thinking is a buzzword. There is a cottage industry of practitioners who, with good intention or not, are hoping to get their pockets full from enterprises who want a step by step process that reduces the uncertainty behind innovation.

To many, design thinking is the answer.

Design thinking is powerful but misunderstood. I’ve written about these misunderstandings in the past:

This is a topic which resonates with design thinking practitioners like Sunil Malhotra. We’ve had back and forth conversations over Twitter and Facebook, and we felt the need to demystify design thinking for the benefit of businesses and the discipline itself.

#DesignThinking goes way beyond thinking and somewhat beyond design as well. It’s intuition with Data, it’s Visual Collaboration with Building and Testing ideas, its Iterating with Human Attention. And you think everybody can do it??

So what’s your order?

Watch the vidcast here …

I’ve been having a hard time finding people with the traits that are needed for Design Thinking. I’m wondering if there’s talent around and if so, where it is hiding.

Let’s talk.

Published by

Sunil Malhotra

Sunil doubles as Chief of Creative and Culture at Ideafarms. An Entrepreneur, a Consultant-at-large, an avid reader and a passionate speaker has a key objective to bring design-led user sensitivity to the Information Technology business. His belief in individual talent and an interdisciplinary mix provided the impetus to his founding Ideafarms. You can also follow him @SunilMalhotra