Design Thinking – a raodmap to success for start-ups

The start-ups are new entrants who want to inculcate the best practices in their B2C businesses and Design thinking is one of the best means to it.

Companies and individuals running a start-up business, which have been funded by IAN, were a part of the Interactive session on Design Thinking, last week. When it comes to start-ups, micro, and small enterprises, the size of the company and their limited resources target them towards one innovation model rather than the others in order to find their competitive place in the market. Design thinking helps them to find the best possible solution, while attaining the economies of scale.

Oh! What an enlightening session it was, led by the Idea farms proprietor Mr Sunil Malhotra and his team of design experts. The event was attended by budding and established entrepreneurs and business leaders from different business fraternity like media, IT, finance, fashion and lifestyle. It was a very warm and interactive session, trying to understand the problem from the user’s perspective, discussing their current situation and brainstorming on the relevant solution. Experts at Idea farms, gave the users a broad approach to problem solving, using live video streaming of several business cases and conducting few role plays. The design experts at Idea farms also learnt a lot from this interactive session as they are in a constant mode of reinvention. This session was an eye opener for many entrepreneurs and provided them the roadmap to reach to the next stage, for implementing their ideas. The next step to mastering the practice of Design Thinking is to enrol for a specialised 2- day workshop in Design Thinking.

So folks, let’s get started and master the art of design thinking, to bring unprecedented revolution in our line of business and be on a continuous growth trajectory.