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Design Thinking with Women Entrepreneurs "Why should boys have all the fun?"

Less than 10% of startups have women as a co-founder. It is stated that about 73% women entrepreneurs failed to get funding from Venture Capitalists.” – WEEfoundation.org

The statistics about Women Entrepreneurs shock me. Not because I have lost touch with reality, but because I am slightly optimistic about change and the speed at which it occurs.

Women Entrepreneurship and Empowerment (WEE) Foundation, IIT Delhi wants to help change these statistics. They have developed a curriculum for the 30 selected participants that is designed to target the specific needs and challenges faced by women in India. I am proud that we contributed our bit to the movement. Last Sunday, we conducted a Design Thinking Primer with them.

In order to practice Design Thinking it becomes necessary to adopt certain mind-sets – being empathetic, being open to failure, being sensitive to feedback and more. This is what makes the methodology so valuable to me and gives me the confidence that if adopted, it can accelerate change.

I also believe that our ultimate goal for Design Thinking must be to use it to create accurate and sustained Social Impact. Being able to share it with the WEE entrepreneurs has taken us one step closer to this goal and I’m excited to see what’s next.

It was refreshing to deliver a Design Thinking primer, alongside Mr. Sunil Malhotra to the group of inquisitive and energetic women with ideas they want to share with the world. Though it was a post lunch session – and we’ve all attended one of those – the interactive nature of the primer kept energy levels high!

In the two hour session we presented and discussed design and it’s distinction from art, craft and Design Thinking, as well as the ‘What’, ‘Why’ and ‘How’ of the much discussed methodology. My favourite part, was sharing exemplifying stories – it always drives the point home!

The session in action...
The session in action…

It was definitely a Sunday well spent for us and I hope that the participants of the session gained equal or more value than we gained conducting it!