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Videolog – An interview with Mr. Joan Kluun (Former MD – Waterloo B.V.)

Last week we had the honor of having in our office Mr Joan Kluun – former MD, Waterloo B.V. Ideafarms had worked with Waterloo and helped them design their Product Selection Guide (PSG as we like to call it) back in 2003. Almost 10 years since PSG and we are fortunate to still have a warm place in his heart, which was validated by the fact that he quickly agreed to give us an interview about his experience of working with Ideafarms. An interview that just started as his feedback on working with Ideafarms, soon grew into something much more insightful. Mr Kluun shared with us his valuable views and opinions about the need for a solution like the Product Selection Guide in the HVAC industry and how it can especially be a useful tool for any user given the current technologies and interfaces. Which is what gave us the idea of sharing it with all of you via this videolog. The Product Selection Guide is an interactive Sales Configurator we had designed and developed for Waterloo B.V back in 2003. You can read more about the solution here, or jump straight ahead to the interview.

The Interview

Mr Kluun shares with us his need for the Product Selection Guide at Waterloo B.V.

Back then, a solution like PSG, Mr. Kluun says was at least 10 yrs ahead of its time and according to him this solution now has a lot of potential, especially with the advent of multi-touch interface and portable devices like the iPad and Android tablet. Watch what he has to say about the future of Sales Configurators like the Product Selection Guide.

Mr Kluun also talks about his experience of working with Ideafarms. This one will make you smile for sure :-)

And also have a look at some of the pictures from his visit here

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Ideafarms

We enable innovation! Ideafarms operates at the intersection of Design, Business and Technology and employs distinctive and innovative organisational, technical and process DNA Ideafarms delivers the 'softer' aspects of software creation - Experiential Aesthetics - pioneering the application of Industrial Design concepts and approaches - Usability, Aesthetics, HCI, Rapid Visualisation & Prototyping and Simulation - to the delivery of holistic IT enabled services and solutions.